Sega

Unlike real-life counterpart, Tokyo 2020 Olympics video game is going remarkably smoothly

New updates over next two months, free of charge and misogyny!

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Sonic the Hedgehog getting a new CG Netflix series produced in the U.S. and Canada

Sega video game star to embark on a multiverse “journey of self-discovery and redemption.”

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Host King Roland goes to Akihabara disguised as a foreign otaku 【Video】

“James” looks more like a lumberjack than a geeky anime nerd.

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Shinjuku arcade breaks Guinness World Record for having the most crane games

If you want it, this arcade’s probably got it.

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Sega leaves arcade management like retiring idol singer, confuses, upsets Japanese Internet users

But in some fans’ eyes, this was the only way to go.

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Sega creates mini UFO catcher crane game with electric arm for Japanese magazine

Bring the joy of a Japanese arcade game into your home and win ALL the prizes! 

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Sega’s troubles continue as parent company asks hundreds of employees to to quit their jobs

Search for volunteers is accompanied by executive pay cuts.

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Sega leaves arcade operation business, sells off management of all its 193 Japanese game centers

As the company celebrates its 60th anniversary, it says goodbye to one of its cornerstones.

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Sonic the Hedgehog’s creator isn’t happy about Sega giving away Sonic 2, Nights for free on Steam

Legendary game designer Yuji Naka says he wishes Sega valued them a little more.

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You can now rent Sega’s iconic Building 2 Akihabara arcade space, but it’ll cost you…A LOT

Even hanging some of those cool posters on the outside will cost you a small fortune.

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How does Japan feel about a Hollywood adaptation of the Yakuza video game series?

Sega’s Japanese mafia gets the Hollywood nod, but not every fan approves.

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Fans farewell Akihabara’s iconic Sega building as anime poster removal begins

Poster’s final, poignant message has otaku everywhere shedding a tear.

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You can raise your own Pikachu from a furball with this adorable new plushie line from Japan

Sega offers us a can’t-lose roll of the dice by asking “Who are You?” when we all know the answer.

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Move over, dartboards – Japan now has shuriken machines for ninja fun!

Ninja Trainer Arcade earns Japan Ninja Council’s blessing.

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Tokyo Video Gamers, a new bar with free-to-play arcade games, opens in Akihabara

Game on and drink up at this Tokyo cafe where the staff are so friendly they’ll fight you.

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Pro gamer has perfect comeback to Sega exec’s “He looks like he eats cheese beef bowls” insult

Rolling with the punches when going out to eat.

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Akihabara saying goodbye to landmark as giant Sega arcade announces it’s closing for good

Sayonara, Sega Building 2.

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Sega apologizes after exec says Puyo Puyo players eat beef bowls with cheese

It sounds much worse in Japanese, trust me.

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Scale SEGA! Game company’s greatest consoles recreated in miniature for your figures to play with

Bundle includes tiny versions of landmark cartridges and CDs, and even their cases.

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Demon Slayer anime franchise gets new edible content with Kimetsu no Yaiba-yaki sweets【Tasting】

It’s time to slay some sweets and get some exclusive memorabilia.

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