
Our chance meeting with the mobile merchant.
Last Saturday morning our Japanese-language reporter P.K. Sanjun got up, changed into his going-out clothes, and went for a shopping run to pick up breakfast, groceries, and other supplies. As he was walking down the street, though, a very unusual car drove by.
Actually, the car itself, a sub-compact Suzuki, wasn’t no unusual. What was strange, though, were the handwritten signs taped to the rear side windows and trunk deck glass, which said:
“I’ve got masks. 110-550 yen.”
▼ It looks like once upon a time the masks started at 100 yen, before a modest price bump.
Shortly after the car drove past Sanjun, the driver pulled over to the side of the road and parked for a few moments, then moved about 100 meters (328 feet) down the road and repeated the process.
While you’ll sometimes find trucks selling roasted sweet potatoes or laundry poles cruising around Japanese suburbs, we’ve never heard of one selling masks, and especially with Japan’s recently enacted law banning for-profit mask resales, the whole thing looked pretty shady. Sure enough, no one was approaching the car to see about making a purchase…except, of course, for P.K.
As P.K. walked up to the car, a man who appeared to be in his mid-50s hopped out of the driver’s seat, and the following conversation ensued:
P.K.: “The sign says the prices are from 110 to 550 yen [US$1.03 to $5.14], but is that for one mask?”
Mask Man: “Ah, yeah. But the 550 yen is for cloth masks, and I’m sold out, so all I have are the 110-yen paper ones.”
P.K.: “So that’s 110 yen for one mask?”
Mask Man: “Yes, that’s right.”
That’s a pretty big premium over the regular price masks sell for, and P.K. wondered how well Mask Man was doing with this business model.
P.K.: “So, are you selling a lot?”
Mask Man: “Yeah, well, you know, sort of…”
P.K.: “I see you’ve got a whole box in this suitcase in the trunk, but you’re selling the masks individually?”
Mask Man: “Uh, yeah.”
P.K.: “You’ve got your phone number written on the signs on your car too. Do you have repeat customers?”
Mask Man: “Hmm…maybe…”
Looking at the car’s trunk, P.K. estimated that Mask Man had maybe about 30 paper masks or so in stock, which would cap his revenue at 3,300 yen (US$30.84). Between that and the fact that Mask Man was out hustling on a Saturday morning, he didn’t fit the stereotypical image of a speculative stockpile running a get-rich-quick scheme, but more a down-on-his-luck guy trying to make ends meet. Sure, this could all be part of his act, and maybe when he parks his Suzuki at home, it’s right next to his gold-plated Ferrari in the private garage of his mask merchant palace.
But P.K. figures it’s much more likely that Mask Man is going through a rough patch professionally, perhaps with work at his day job drying up because of the coronavirus pandemic’s effects on the economy. So he bought a mask, hoping to do something to help out, and also hoping that things work out for Mask Man.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
“I am actually a homosexual”: Memories of when a Japanese boss came out to his subordinate
Smartphone remorse – Commuting with a blindfold to better understand blind pedestrians’ plight
We spotted an umbrella thief in the act on the streets of Tokyo, and it left us feeling strange
The future is now with full face sunglasses
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
How to make your own sold-out Uniqlo Airism mask in less than two minutes
We ordered the biggest steak we could buy with 10,000 yen at steakhouse chain Ikinari Steak
Five things about New York that surprised our Japanese reporter
We couldn’t wait to see the sakura, so we decided to become the sakura instead【Video】
Can one man blow 10,000 yen at Tokyo’s cheapest Italian restaurant? The human otter finds out
What happens to Cup Noodle Mystery Meat when you cook it in a rice cooker?
Our latest 10,000 yen food challenge is downing 80 croquettes on top of noodles
We investigate the “secret menu” at Tendon Tenya: vegetable tempura for 210 yen?!
Customers race to Uniqlo for new summer face masks, but are they really worth the hype?
What happens when you put a hot crepe on a handsome man’s face?【Video/experiment】
Our “Dark Curry” puts the luck back into potluck with a curry of unknown ingredients
Super-comfy sofa is threatening to turn our reporter into a human-sloth hybrid【Pics】
We arrive at Pokémon GO Fest 2019 Chicago to up our game, scout out shinies
What happens when you answer one of those sketchy social media comments offering easy money?
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint