
Traditional towels get playful Ghibli twists on symbols of prosperity.
Tenugui are one of Japan’s seemingly simple, subtly significant cultural items. The term literally translates as “hand towel,” but that’s a humungous reduction of all the things tenugui have been used for.
Back in the old days, tenugui were a combination towel and wrapping cloth. People would use them to carry things like bento boxed lunches, and they were also a must-have item if you were headed to a hot spring or public bath, to dry yourself off with after your soak. As the patterns on tenugui became more and more appealing to the eye, they started being used to wrap gifts, wear as fashion items, or even hung as decorative tapestries inside homes.
While they retain an old-school, nostalgic aura, tenugui aren’t bound to strictly classical motifs. For example, Studio Ghibli specialty shop Donguri Kyowakoku is offering tenugui inspired by beloved anime Spirited Away and My Neighbor Totoro.
Each of the cloths is 90 centimeters (35.4 inches) long by 34 centimeters wide, and is produced in partnership with Kamawanu, a tenugui design company that opened in Tokyo’s fashionable Daikanyama district nearly 40 years ago.
The above-pictured “World of the Mysterious Town” design, prominently featuring No Face, is sure to delight Spirited Away fans at any time of year. But with New Year’s approaching, Donguri Kyowakok has also restocked a pair of Ghibli tenugui with special good-luck imagery for the coming year.
The first of them features Totoro, specifically the Small Totoro, since his white fur is the same color as kagami mochi, the bulbous stacked rice cakes placed in Japanese homes at New Year’s as a symbol of prosperity and safety in the year to come.
▼ Non-Totoro kagami mochi
Kagami mochi are often topped with a mikan (mandarin orange), so this Totoro is too, and he sits upon a stand with a drawing of a Soot Sprite.
There’s more good fortune that could be sailing your way with the Spirited Away takarabune, or “treasure ship,” tenugui.
According to legend, over the first three days of the new year the Seven Luck Gods sail a ship filled with heavenly treasures into human ports. For this tenugui, though, it’s the cast of creatures from Spirited Away who are serving as ambassadors of auspiciousness, with No Face taking to the seas along with the Radish Spirit, green frog Aogaeru, two Otori-sama birds, and a pair of masked Kasuga-sama spirits.
Though technically towels, tenugui aren’t terrycloth, but instead smooth cotton. That gives them an extra elegant appearance when hung as decorations, allowing for light falling on them or shining through from behind to add to the richness of the colors.
That also makes tenugui lighter than regular towels of their size. These ones, for example, weigh only about 35 grams (1.2 ounces), so between that and their soft, foldable nature, they’re beautiful souvenirs that are extremely east to transport as gifts to friends and family.
Oddly, despite all three of these designs being of identical size and material, they’re all priced differently. The non-New Year’s World of the Mysterious Town is the priciest, at 4,400 yen (US$28), while the Totoro kagami mochi is 2,640 yen and the Spirited Away treasure ship 2,860 yen. Regardless of which you choose, though, they’re all available now thanks to a restock on the Donguri Kyowakoku online store (here, here, and here).
Source: Donguri Kyowakoku
Top image: Donguri Kyowakoku
Insert images: Donguri Kyowakoku (1, 2), Pakutaso, Donguri Kyowakoku (3)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!










Usher good luck into your home this New Year with Totoro tenugui from Studio Ghibli
Have you ever noticed how much Totoro looks like New Year’s mochi? This plushie’s designers did, and the result is adorable!
Beautiful Studio Ghibli tenugui can add summer anime style to your home and hand-washing【Photos】
Totoro, Spirited Away mamezara dishes ready to grace the tables of Studio Ghibli anime fans【Pics】
Special Totoro good-luck noren tapestries usher good fortune and cuteness into your home【Pics】
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
How much is Amazon Japan’s lowest-rated currency calculator worth in yen?
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli holiday wreath adds a touch of Kiki cuteness and good fortune to your home【Photos】
Studio Ghibli releases new Totoro tenugui anime art for the rainy season in Japan
Ghibli New Year’s Totoro decoration sells out online, but there’s still a way you can get one
Cherry blossom Totoro tableware, interior decoration line arrives for Ghibli-style sakura spring
Studio Ghibli releases traditional New Year decorations with My Neighbour Totoro characters
Totoro tapestry noren are ready to welcome you to winter (or whichever other season you like)
Celebrate Japanese New Year traditions with Studio Ghibli decorations
Spirited Away classy cloth coasters will keep your table dry and your heart happy【Photos】
Studio Ghibli releases new My Neighbour Totoro collection for autumn
Dining with Totoro — 400-year-old ceramics company makes Studio Ghibli chopstick rests【Photos】
Studio Ghibli reveals new range of fluffy Totoro tummy towels
Totoro towels gently glow in the dark to set the Ghibli nighttime mood in your home【Photos】
Totoro, Calcifer, other Ghibli stars returning as humidifiers ahead of Japan’s dry winter days【Pics】
Totoro and No-Face red envelopes are here to help celebrate Lunar New Year in Ghibli style【Pics】
Ghibli Forest Spirit towel series will delight and/or freak out visitors to your home【Photos】