
Mr. Sato, you are quite literally the man! As our most trusted source of all things bizarre in Japan, you never disappoint. From the time you went in for a trim at a pet salon (on all fours mind you) to the time you tried to train your eyelids, the laughs (almost always at your expense) kept coming.
The following is a list of five reasons why we love our crazy reporter, Mr. Sato. We’re sure you won’t be disappointed.
1. He’s always up for a challenge.
2. He’ll try anything once.
3. He’s got style.
4. He’s dead sexy.
5. Uh…
For those who can’t get enough, here’s a little more information on our beloved reporter:
Full name: Hidenori Sato
Stage name: Delicate Zone Sato, Food Queen Sato
Date of birth: Secret
Place of birth: Shimane prefecture
Height: 170cm (5’7”)
Cup size: F-cup
Special skill: Nintendo 3DS
Hobbies: Drawing, writing poems
Collection: Cat claws
~ In Mr. Sato We Trust ~































SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
【Mr. Sato Wisdom】”Anyone who doesn’t take home their disposable chopsticks is a damn fool!”
March 10 was Sato Day in Japan, so here are five wonderful things about our own amazing Mr. Sato
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Turn octopus, spaghetti, and more of your favorite foods into crackers with Senbei Maker 2
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mr. Sato gives his first ever autograph, gets a broken heart in return
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
History Channel shows our Mr. Sato to the U.S.…as a student who’ll eat anything for five bucks?!?
SoraNews24’s Mr. Sato declared no longer hot by Google
Company uses photos of Mr. Sato in letters to customers, so he pays a visit they won’t forget
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
Mr. Sato travels five hours to the Oki Islands to make amends for a 17-year grievance【Photos】
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Mr. Sato shows how to work from home, even if you have to commute to the office
Mr. Sato meets with a fan from Peru, shares his origin story and dreams of South American fame
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
Mr. Sato makes his pole dancing performance debut after 8 months of serious workout 【Video】