
The algorithm giveth, and the algorithm taketh away.
Last week, we reported that our own star reporter Mr. Sato had become the literal face of sexiness on Google. By sheer luck, a co-worker had spotted Mr. Sato’s mug after googling the Japanese word “ikemen”, which in Japanese means “hot guy” , especially one with delicate and slim features.
This was surprising since most people would figure Mr. Sato fell more on the “macho” end of the spectrum, but this particular photo had been taken in 2011 when he was just a virile cub reporter. It also appears to have been doctored by an eye-stretching ikemen app of some sort.
Still, a win is a win, and Mr. Sato wasted no time lording this honor over all the other men in the office, such as his big-headed boss and French-fry-box-shoe-wearing colleague.
However, during one of his frequent egosearches Mr. Sato was devastated to find that he was no longer a Google-certified ikemen. Instead the results were the same lineup of doe-eyed, tussled-hair youngsters that one might expect from such a search.
Even worse, not only was he not “the ikemen” anymore, he wasn’t even “an ikemen,” according to the search results. His face had been completely purged from the system.
Had he just been knocked down to the second row of image results he could still say, “Yeah, I used to be first but you know how competitive the ikemen world is.” But now without any trace of him among the results, any effort to tell people he was once Google’s No. 1 ikemen will be met with an uncomfortable nod and smile as the other person thinks up an excuse to leave.
Mr. Sato didn’t suspect human interference by a jealous Google employee, since a search for “Hidenori Sato” still yielded a slew of his images.
Furthermore, his co-worker Seiji Nakazawa had been crowned the face of baldness last January by Google and he’s only slightly lower on the list now.
▼ December 31, 2019
▼ July 31, 2020
It was all a serious blow to Mr. Sato’s self-esteem, but in the end he knew that it was better to have been an ikemen and lost it than to have never been an ikemen at all.
Google’s search results work in mysterious ways and if you ever end up in its cross-hairs just hope its for a good reason like Mr. Sato briefly experienced. I, on the other hand, appear when you google both “cracker” and “wasp” which can be really worrisome depending on the intentions of the person searching those particular words.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







SoraNews24’s Mr. Sato is now the top Japanese search result for “handsome man” on Google Japan
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
The SoraNews24 Work from Home Health Guide: Stretching with Mr. Sato!【Photos】
SoraNews24’s Mr. Sato buys bread as big as his head at world’s biggest Starbucks
Posters of SoraNews24 ace reporter Mr. Sato appear in one of Tokyo’s busiest train stations【Pics】
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Japanese convenience store shows us how to dress for the rainy season
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
American college student missing in Kyoto, last seen by family one week ago
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
The Washington Post would like you to meet RocketNews24’s Mr. Sato
One of Japan’s favorite traditional desserts almost breaks the spirit of SoraNews24’s Mr. Sato
The mystery destination of the SoraNews24 end-of-year party left us speechless
We track down a special dish hidden inside Yodobashi Akihabara 【SoraNews24 Taste Test】
Haters gonna hate: Japanese RN24 writer claims Mr. Sato is trash, but we’re not buying it
Mr. Sato becomes handsome anime boys with the power of AI, and the SN24 team transforms too【Pics】
Mr. Sato warms an egg in his armpit for a delicious Japanese dish【SoraKitchen】
Mr. Sato picks an outfit from a Harajuku store display, sends RN24’s office into a panic【Pics】
Wearable heater tube is Mr. Sato’s latest, greatest weird idea for staying warm in winter【Video】
Mr. Sato tries out ‘the Life Ruiner’, a wearable kotatsu – will it ruin his life?
Mr. Sato visits the “shrine of money” in Kyoto
We ask a Harajuku street fashion merchant to dress Mr. Sato for under $100 【Photos】
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato makes his pole dancing performance debut after 8 months of serious workout 【Video】