
Last year, our intrepid Japanese correspondent, Mr. Sato, basked in the limelight as he became the first person in Japan to buy a Docomo iPhone 5S. Now, with the new iPhone 6 and 6 Plus going on sale, he’s determined to capture another five minutes of fame, so he’s been camping out in front of the Docomo store in Tokyo’s downtown Marunouchi district since four days ago.
Lining up so early meant a lot of lonely downtime, but recently Mr. Sato’s day was brightened when a young lady asked him for his autograph! At least, it was brightened for a moment, before he learned the sobering secret behind her request.
We’re going to turn things over to Mr. Sato himself to describe what happened, after a brief self-introduction:
I’m a middle-aged guy. It might sound kind of weird to say this about yourself, but aside from having kind of a unique face, I don’t really have any saving grace. What’s more, my face isn’t necessarily interesting in a good way, and it makes some people feel uncomfortable or disgusted.
But even for a guy like me, if you live long enough, something good will happen, even if it’s a little thing…While I was lined up waiting for the launch of the iPhone 6 Plus, someone asked me for my autograph! And it was a girl!
▼ Mr. Sato as he ordinarily appears: crushingly alone.
On the evening of September 17, she appeared, asking, “You’re Mr. Sato, aren’t you?” I told her I sure was, and she slowly pulled out the thick, square card people use to ask for autographs in Japan. “Can I ask you to sign this for me?” she said.
▼ We can’t see her face, but hey, her clothes are definitely cute!
“Whoa, hold on!” I thought. “I’m no star!” Really, I was overwhelmed, and her request made my heart dance with joy.
But then we talked a little more, and she told me she didn’t want the autograph for herself. A guy she knew asked her to get it for him, and that was why she’d come.
What the heck, it’s for a guy? I already know I’ve got some fans who’re middle-aged dudes like me…
As soon as I heard the truth, I was filled with disappointment. If you’re a middle-aged dude like me, you should be able to understand. Damn it all…
Too bad, Mr. Sato. But to his credit, our reporter was still willing to sign the card for his anonymous Y-chromosome bearing fan. And hey, this is the very first time he’s been asked for his signature! Who knows, maybe someday some nice young lady will ask him without being prodded into it by some other dude.
▼ In the meantime, we’re still wondering whether it was a lack of experience or seething jealousy that caused him to screw up writing the date.
Photos: RocketNews24
[ Read in Japanese ]



Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
Studio Ghibli unveils new My Neighbour Totoro Yearly Plate for 2027
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
Kyoto temple bans visitors from wearing kimono
New Japanese convenience store rice balls taste like instant noodles [Taste test]
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
American tourist in Japan arrested on charges of attempted murder and arson
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato returns to the line, waits three nights for an iPhone 11
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
The last of the Mohican-hairstyle-wearing people still lining up for iPhones
Mr. Sato comes out of retirement to wait for the iPhone X three days in advance
We attend the official release ceremony for the new iPhone 11 in Japan
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!
iMakeover: Can a haircut turn Mr. Sato into Steve Jobs?
Mr. Sato asks the police how he can avoid getting hassled by them
Mr. Sato goes on a date with an idol, unleashes his secret weapon: canned rum
Mr. Sato appears in a French photo album without his consent, goes mad with desire for vengeance
Have you ever wondered what kind of smartphone Shaolin monks want?
We test our iPhone’s new protective sheet against the legendary sword Excalibur
Haters gonna hate: Japanese RN24 writer claims Mr. Sato is trash, but we’re not buying it