This past Fourth of July, while Kentucky Fried Chicken was celebrating Independence Day in the US, KFC Japan was busy commemorating the anniversary of the fried chicken chain’s entrance into the Japanese market.
On this day they held a one-day all-you-can-eat sale where customers could get 45 minutes of non-stop chicken for 1,200 yen. A very generous deal but how much did KFC stand to lose on such an offer, or did they lose? Let’s crunch the numbers and see.