It’s not for you, it’s for the cat! The ad company sending catnip-scented mail

With an estimated 50 percent of unsolicited mail being thrown away without even being opened, one advertising agency has come up with an original idea: send the mail to cats, instead of their owners!

As you might expect, the product being advertised is cat-related! When Canadian company Bulk Cat Litter Warehouse approached ad agency Rethink Communications for a direct flyer, they came up with this clever mailout that your kitty will adore!

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Let’s toast to our feline friends — Five cute and tasty cat-themed alcoholic drinks

Annual Cat Day may be over, but that doesn’t mean we have to stop celebrating all things feline, does it? That’s right, as fond as we are of cats, we don’t really need a reason to express our affection for our feline friends, and in that spirit, some of the lovely reporters at our sister site Pouch decided to get together and come up with a list of the best cat-themed alcoholic drinks around. Cats and alcohol, now that sounds like a dangerously attractive combination!

To get their hands on some of the fun and tasty cat-themed drinks out there, our reporters used the services of major Japanese online liquor distributor Kakuyasu. Let’s see what their top five pics were.

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Splish-splash, kitty taking a bath! Cute videos to help you enjoy the weekend

There’s a long-lived stereotype that cats love to eat fish–particularly the fish we like to keep in bowls in our homes. For a house kitty, a fish bowl is like having an ice cream truck in your living room–but never having the change to get a cone.

Of course, no one wants their pets–furry or scaly–to get eaten! But keeping a house full of cats entertained is a tall order…and whipping a laser pointer around the living room might turn it into a disaster zone. Fortunately, one cat gentleman has found a way to keep a room of cats both docile and engaged: Letting a mechanical toy fish swim circles in the bathtub!

But just how well do you think that’s going to work out for all the munchkin kitties gathered to watch?

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We have a winner! Bicycle-riding snow cat gets full marks for awesomeness

After bringing you photos of stunning sculptures at this year’s Sapporo Snow Festival, awesome amateur creations spotted in Tokyo, and possibly this winter’s most grotesque snow monster, we thought we’d seen more than enough of the white stuff for one year and were happy to see it melt away and Tokyo get back to normal. But then this epic creation appeared online and we just had to share it with you. Say hello to the bicycle-stealing badass that is the snownyan!

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All the awesome cuteness of a cat’s paw harnessed in one pastry, on sale now in Osaka

From now until 31 March you can get your hands on a Kuro Neko No Te (Black Cat Paw) pastry at a bakery in the Hotel New Hankyu Osaka. This is the second installation of the Neko No Te (Cat Paw) series of delectable pastries that started last year to celebrate the hotel’s 50th anniversary.

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The evolution of one cat’s pestering skills 【Video】

Meet Leo-chan, an American shorthair cat living in Japan who is a master at being both annoying and adorable at the same time. Check out this video of her adorable poses as she begs for food.  

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This lightning fast cat has us laughing out loud【Video】

Okay, who gave this cat coffee!?

Watch this short video to get your daily cat fix and start your week off on a (caffeine?) high – it’s sure to bring a smile to your face and dazzle your feeble human eyes.

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Hang in there, Baby!: Cat clinging to wall in Tokyo caught on Google Maps

Here’s a real-life motivational poster for you. Spotted in the Katsushika ward of Tokyo, this little kitty was precariously clinging to a small wall just as those crazy Google cameras came rolling by. Now he is forever immortalized on Google Maps, able to be seen by billions of people around the world.

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Top 5 dog and cat breeds in Japan 2013

Even though most apartments in Japan are fairly small, many animal lovers still find room to house a dog or cat. Many pet owners choose to dress up their precious pooch or upload hundreds of videos of their beloved cat. That’s why thousands of cat and dog owners visit online pet photo site, “Pacha and my pet” (pacha is the sound a camera makes) to show off their furry friends. The site has just revealed the most popular dog and cat breeds in Japan for 2013. Let’s take a look at the results!

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【Monday Kickstart】Lion Kitty is not pleased

It’s Monday again and you know what that means! Your Monday Kickstart video is here to get you going through another week. 

This week, we found a cute cat that seems more interested in lounging around being a kitty than living up to his bushy lion mane.

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Sat on cat: giant cat couch for humans

Ever wished you could snuggle up and be totally enveloped in your cat’s warm embrace, or just lie on them like a sofa? If only cats were big enough for that. Wait… if cats were that big, you’d feel mouse-sized. Which I think is a little creepy. Still, you could achieve the impossible dream… to sit on your cat, and not the other way round.

Here we have a giant cat sofa to snuggle up on. I don’t know, I imagined it a lot furrier, more like a Persian longhair, and less limp. Cattiness aside, how many cat couches are out there? This is the first one I’ve seen.

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【Monday Kickstart】Kitty meets cat in a box

It’s Monday again and you know what that means! Your Monday Kickstart video is here to get you going through another week. 

This week’s video features a cat’s up-close encounter with a popular coin bank found at stores in Japan. Watch and prepare to say, “Awww.”

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World-famous Japanese cat Maru gets a new pal, learns a cool new tail trick 【Video】

You might be thinking we’ve been posting an awful lot of articles about cats recently, from stories about cat islands to black-cat cafés, and even one about wearable cats, but here’s one more to end the week with, because they told us to publish it and we’re too scared to disobey.

It would seem that Maru, possibly the most famous cat on YouTube right now, not only has a new friend to play with, but he’s found a novel use for his fluffy tail…

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Japan’s first black cat café feels appropriate for the season 【Photos】

Halloween is just around the bend, and Japan has us up to our eyeballs in ghosts, skeletons, spider webs, and black cats. Especially black cats, much to our delight!

In the city of Himeji in Hyogo Prefecture, our RocketNews24 sister site Pouch has discovered what has to be Japan’s first exclusively black cat café. It’s called Cat Café Nekobayaka -black cat centimeter-, and in the spirit of Halloween, how about dropping in for coffee and a bit of playtime with their jet black beauties?

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Real-life GTA missions: Yakuza member charged with trespassing after chasing boss’s cat

Everyone loves cats–this is the basic premise of that the Internet is built on. From bored housewives to hyperactive teens to exhausted business people, no one is immune to their soft, fuzzy bellies and adorable eyes. Not even yakuza bosses!

In fact, one yakuza member run afoul the law after running over a shopping arcade roof, chasing after an escaped cat on his boss’s command.

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This cat wearing glasses is quite the looker!

There’s no discrediting the fact that dogs can achieve a wide range of expressions when you draw on some eyebrows, but the fact of the matter is that cats still maintain a higher level of sophistication than dogs could ever even dream of. Don’t believe me? Check out this fancy feline wearing some really sleek spectacles! No dog could ever achieve an expression that harnesses such critical disdain and yet sends you head-over-heels in love.

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Emo kitty haz a sad, needs your hugs

Life, as they say, is not fair. Sometimes it rains on your birthday. Sometimes your boss yells at your for jamming the printer when you haven’t used it in weeks. Sometimes your boyfriend/girlfriend decides your clothes would look better strewn across the front lawn. And, sometimes, you just have a sad face.

We’re not sure which of these problems is afflicting this poor emo kitty from Japan, but he clearly needs a hug.

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This cat looks amazingly like Dragon Ball’s Korin!

This is not your average cat meme. So soon after our exploration of Master Roshi’s secluded island, we’ve stumbled upon a picture that we’re convinced is the immortal cat from Dragon Ball, Korin (aka Karin, for those of you more acquainted with the original Japanese or manga).

Now, I know what you might be thinking. There are a lot of smiling white cats in the world. What makes this one so special? Honestly, it’s hard to say. It could be the overall accuracy and the appropriately mysterious air of the picture. Or, it could be the cat’s steady approval from Japanese Netizens! Take a look and decide for yourself!

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Proof that not all cats hate water – Korean kitty takes a dip 【Video】

Since the average domestic cat’s experience of water is limited to being shut out in the rain or being pinned down and bathed by their owner because, after one too many garden adventures, their fur is a filthy, matted mess (and that was not a fun afternoon, let me assure you), it’s little wonder that there’s a commonly held belief that all cats hate H2O. As the following video proves, however, there are some cats out there that love nothing more than a nice, long dip in the hot water.

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Smackdown! Cat takes on banana peel in fight to the finish  【Video】

Dude, what’s that by your laptop!?
Hey whiskers, it’s just a banana peel.
Are you sure?
Of course, I just ate the damn thing.
I don’t know. I’m gonna check it out. Stay back and cover me.
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