Recently, in what we might call the ‘marshmallow movement’, we’ve seen chubby girls start to shed some of their stigma in Japan. A chubby Japanese idol group has already arrived on the scene, and now we can also introduce a dedicated plus-size magazine. And as if marshmallows weren’t enough, they’re apparently also pushing for a new, and rather creative, label.
chubby girls
More marshmallow girls, but will we be calling them marshmallows for much longer?!
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Cara Clegg
Feb 25, 2014 - Tweet
- Japan
- (chubby girls • fashion • magazine • marshmallow girl)
Many of us have an impression that Japanese girls are slim and petite (which many of them really are), but one of the sad truths behind their stick-thin figures is a rather serious case of discrimination from society. While voluptuous women are popular in certain parts of the world, being even slightly chubby (not obese) is a big no-no in Japan and chubby girls often get called “debu” (fatso) online and sometimes to their face.
But recently, a new nickname for such chubby ladies has started trending among Japanese netizens, which hopefully will change the attitudes people have towards them. Behold, the rise of the “marshmallow girls”!
- Internet, Japan
- (chubby girls • discrimination • marshmallow • nickname • twitter)
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