On 31 October, the long-standing 59-year partnership between Pepsi Co and Thailand’s leading bottling company Serm Suk came to a close. As a result, Serm Suk launched a surprise cola blitz on the competition with a 300 million baht (US$9.8M) campaign for their own “est Cola”.
Since 2 November est Cola has set up strongholds in most major supermarkets and convenience stores across the nation. Also, in the short span of a month they were able to breach into what is considered by cola military analysts as the key position for victory – fast food soda fountain machines.
A look back on 40 years of Japanese schools banning stuff
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Lawson convenience stores sell a mega katsu sando, and there’s a hack to get it cheap in Japan
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Kyoto’s green tea sweets capital now has matcha ramen too!【Taste test】
Daiso’s 100-yen ramen egg makers even better in smaller sizes
Every Ghibli movie poster is part of this beautiful postage stamp set going on sale this month
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
50-year-old video of Japan’s Battleship Island shows life in the deserted isle’s glory days 【Video】
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Daiso’s 100-yen ramen egg makers even better in smaller sizes
Every Ghibli movie poster is part of this beautiful postage stamp set going on sale this month
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
50-year-old video of Japan’s Battleship Island shows life in the deserted isle’s glory days 【Video】
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Seven-piece Cardcaptor Sakura costume is perfect for Halloween parties or anime conventions
Anime and video game backgrounds now free to download for video conference calls
New Pokémon x Ippudo collaboration has Pikachu on board as ramen chef
The mystery of the phantom “sake pass card” at Japanese alcohol vending machines
Why does Japanese writing need three different sets of characters? (Part 2)
Ramen vending machine brings a new noodle stand experience to Tokyo station
McDonald’s Japan partners with anime English teacher, but did they commit a cultural error?[Video]