Fit’s

Enjoy the taste of 1-UP and invincibility stars with new Lotte Super Mario gum

Joining in the 30th anniversary celebrations for the Super Mario Bros. video game series is popular Japanese gum brand Fit’s. Thanks to this unique collaboration, we’ll now be able to chew our way into the game with the awesome-sounding tastes of “Mario’s Invincibility Star flavour” and “Luigi’s Infinite UP flavour“.

So what does invincibility and an unlimited 1-UP taste like? And what type of gorgeous inside packaging do we have to look forward to? We check out the details ahead of this much-anticipated release.

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Japanese commercial perfectly captures what it feels like to chew gum

We’ve all gnawed on a cube of bubble gum or stick of spearmint at some point in our lives, but if an alien spaceship were to land in front of you and its driver ask you to describe “this chewing gum,” what would you say?

Japanese/Korean candy maker Lotte’s brand of Fit’s Link gum seems to have found the answer which they showed in a 15 second commercial. It must be right because after watching it I feel like either I or they are from another planet.

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