In a joint effort between NHK and the National Museum of Nature and Science in Tokyo, an international team of scientists was assembled in a quest to be the first to photograph the elusive giant squid in its natural habitat. Their search was made into an NHK special documentary titled, “World’s first photographing! Deep sea giant squid” and was broadcasted in Japan this past January. After its airing, giant squids quickly became a popular topic of conversation among viewers.
In celebration of the documentary’s success, NHK has created a line of giant squid goods. From smartphone cases to squid ink cookies to pencil pouches in the shape of giant squid, there are almost too many tentacles for sale.