Iwata Bookstore is a modest little shop in Sunagawa City way up in the Northeastern part of Hokkaido. It also the site of an unlikely success story as it has recently been receiving orders from all over Japan by people wanting its one-of-a-kind offer of 10,000 yen (US$84) worth of books.
They’re not just any books though; these books are recommended by the shop’s owner Toru Iwata and hand-picked for every customer who orders.