
It’s a store where crime does pay.
I always thought I’d be a great thief because I’m often so quiet when I walk up to people they never seem to notice me until I say “hi” and startle them, which in turn startles me. For whatever reason, though, I’m just not criminal-minded at all and couldn’t even take a piece of candy from a faceless big chain store out of worry that some poor part-time clerk would get chewed out by their boss or worse if anything went missing.
So, it’s great that a place has appeared where people like me can put our thievery potential to the test by shoplifting in a store that not only won’t press charges but openly encourages you to try.
This pop-up shop’s name is TOH, which is one of the possible readings for the kanji character for “theft,” and for four days from 13 to 16 March it will once again open its doors to the public after going viral last year and drawing enough crowds to make four-hour line-ups at times. It’s held by the TBS Radio program Nou Toh (Brain Theft) hosted by rapper TaiTan and Mono No Aware vocalist Shuhei Tamaki.
▼ The lineup for last year’s TOH
The way it works is simple: “Customers” pay 1,000 yen (US$6.60) to enter the shop, which is decorated to resemble a type of black market. Once inside, they have 60 seconds to snatch up whatever merchandise they like. However, the entire place is hooked up with highly sensitive radio microphones and if they make any excessive noise, their TOH shopping experience will come to an abrupt end and they get nothing.
There are thousands of items for steal, such as snacks, used books, and clothing by Fruit of the Loom. There are also pillows and mattresses by Brain Sleep up for literal grabs. As you can imagine, shoplifting an entire mattress is pretty tough, but it is possible to take this challenge on in groups of up to four people, and for each member of the group the admission is reduced by 100 yen per person, meaning a group of four would only have to pay 700 yen ($4.60) each.
However, in the case of groups, it only takes one person to trip the microphones for everyone to have to leave. On the other hand, if the group goes in with an every-thief-for-themselves attitude, anyone who manages to exit the shop before a microphone is set off can keep whatever they stole.
So, if you’re going to be in the Akasaka area of Tokyo in mid-March, this is your chance to try some consequence-free shoplifting. Just be sure to book your crime spree in advance on the online ticket service Pia. Slots are still available as of this writing, but it’s filling up fast.
Before concluding this article, it should be noted that neither SoraNews24 nor TBS Radio condone actual stealing in any form, aside from stealing my heart. That is allowed.
Event information
TOH / 盗-TOH-
Venue: TBS Akasaka Blitz Studio / TBS赤坂BLITZスタジオ
Address: Tokyo-to, Minato-ku, Akasaka 5-3-2
東京都港区赤坂5-3-2
Hours: 1 p.m. – 8 p.m. (13, 14 March), 11 a.m. – 6 p.m. (15, 16 March)
Tickets: Pia
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
A look back on 40 years of Japanese schools banning stuff
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
A look back on 40 years of Japanese schools banning stuff
Hunter x Hunter teams up with Shimamura clothing chain for clothing and more treasures galore
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Samurai Vader: a historical take on a favorite from a galaxy far, far away
20 things to buy at the Pokémon Center Mega Tokyo store
A sad Oden Day in Japan as stores seem to be steadily stopping self-service pots
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Hunter x Hunter teams up with Shimamura clothing chain for clothing and more treasures galore
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Samurai Vader: a historical take on a favorite from a galaxy far, far away
20 things to buy at the Pokémon Center Mega Tokyo store
A sad Oden Day in Japan as stores seem to be steadily stopping self-service pots
New Studio Ghibli exhibition brings anime movie magic to cities around Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Chinese government tells citizens to not travel to Japan during Chinese New Year
Lawson convenience stores sell a mega katsu sando, and there’s a hack to get it cheap in Japan
The mystery of the phantom “sake pass card” at Japanese alcohol vending machines
Family Mart releases huge range of cute sweets for Cat Day in Japan
Convenience store onigiri rice balls become even more expensive…but are they worth it?
Fuji-Q Highland theme park is opening its newest attraction next month: The Fujiyama Slider
Leave a Reply