Konmari

KonMari’s YouTube reveals interesting fact about Japanese vs. non-Japanese online preferences

What “sparks joy” with overseas audiences may not do the same for Japanese audiences.

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Marie Kondo helps Donald Trump tidy up the White House 【Video】

Will they be able to make cleaning great again?

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The Marie Kondo story: How a Japanese girl became an overnight celebrity with a hit show on Netflix

From her grandmother’s home in Miyazaki to the homes of A-list celebrities, Kondo has been sparking joy for decades.

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What’s the secret to Marie Kondo’s popularity in America? Our Japanese-language reporter wonders

With a new Netflix series streaming on both sides of the Pacific, our reporter ponders what America sees in Japan’s tidying-up master.

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