Lap pillows being snapped up at Narita Airport faster than the planes can take off

Just when you thought it was safe to delve into the back of your boyfriend’s closet, the hizamakura is back!

Literally translated as “lap pillow,” hizamakura — cushions designed to look like the tender thighs of a woman – were a huge hit about 10 years ago and were splashed all over Western websites and magazines alongside phrases such as “weird Japan”, with many articles asking whether the country’s men were really so lacking in social skills that they were forced to buy such products. In truth, many were purchased as gag items as the trend grew, but as their popularity faded hizamakura soon became associated more with otaku nerd culture and became a much less common sight.

Reports suggest, however, that a new line of lap pillows going on sale at Tokyo’s Narita Airport are bringing the trend back and they’re selling better than ever.

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