Ita (痛), meaning pain, is the latest buzzword doing the rounds in cool Japan. It’s used to describe something emblazoned with an anime or manga design, so bright and out-there that it’s painful to the eye. A suit with a cute anime girl pattern inside? That would be the itasuit. A car completely covered in graffiti-style tags and wide-eyed characters? The itasha. And what about nails with different character designs on each nail? That’s itanail. And according to a recent online survey, itanail is becoming more and more popular by the day.
nail salon
Ita-goods have been gaining popularity amongst Japanese anime fans, starting with the itasha and continuing the painfully embarrassing rampage with the ita-in (painful stamp) and itasuit. This fad has now infiltrated nail salons, with the itanail: beautiful images of anime and manga characters painted on women’s fingernails.
The itanail is featured in Akihabara specialty nail salon, ita color’s [sic] yellow. The salon has been churning out some amazing nail designs featuring the likes of Sailor Moon, Evangelion, and many more.