Naotake Odake, former managing director of the Japan Tourist Bureau (JTB) and once director of the Tokyo Convention and Visitors Bureau, spent years of his professional life traveling to cities across the globe in order to promote Tokyo as a worthwhile tourist destination. In his travels, he noticed a trait shared by all the major cities: they each had a unique and well-recognized landmark embodying the history and culture of the land. According to Odake, a structure of this sort is vital to bolstering a spirit of pride in any given population. Unfortunately for Tokyo, he believes that this sort of historical landmark is something that Japan’s capital city severely lacks. What he has against Asakusa Temple, Tokyo Tower, or Tokyo Skytree, I’m really not sure. But, it is for this reason that Odake has taken the lead as the chairman of a non-profit organization which hopes to rebuild the Edo Castle’s innermost tower. “In order to present Tokyo as a proud tourist city, we need something like Edo Castle,” he says. But will the payoff really outweigh the costs?
Kanji ice cream becomes a sell-out hit in Japan
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Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Self-proclaimed Americans arrested for breaking into Punch the monkey’s Japanese zoo habitat
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
Six towering historical warrior floats will grace Fukui’s Mikuni Festival for three days
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now has ramen machines…but only at 41 stores
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Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
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Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
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Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
Six towering historical warrior floats will grace Fukui’s Mikuni Festival for three days
The top 12 incomprehensible school rules, as chosen by high school students
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The Mandalorian and Grogu film inspires a new set of Ginza Cozy Corner mini cakes and more
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
Shochu maker on remote Japanese island plays music as its spirits age, flavor varies by genre
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup