The Japanese love their insurance. According to the weekly tabloid Shukan Post, the average household in Japan pays 454,300 yen (approx. US$5,393) a year in life insurance premiums in an effort to feel safe and protect loved ones. Comprising just 2% of the global population, Japan pays 18% of the world’s total insurance premiums, this which works out to average insurance spending of US$3,500 per capita, the highest level in the world.
The reason, said Toru Ushiroda, insurance consultant and author of Seimei Hoken Wana (Life Insurance trap) is “because insurance companies can easily coax (trusting Japanese) consumers into signing life insurance contracts.”
While bringing peace of mind to subscribers, insurance also serves as a “meal ticket” for the companies acting as issuers.
According to Ushiroda, “A surprisingly large number of subscribers don’t know the content of the agreements they have signed. People have told me they joined a particular scheme because they ‘often saw it advertised on television so thought it to be a popular and reasonable plan.’ They continue to pay premiums with a sense that there is no choice, like taxes which are automatically deducted from one’s pay. Even if the insurance terms appear favorable, they cannot be that good for the subscriber.”
Ushiroda continues, “Insurance is a mutual aid mechanism in which premiums paid by subscribers are pooled together as joint property and redistributed to individuals or families suffering misfortune. The problem is that pricing information is not disclosed. When money is redistributed, the insurance company takes about half of the amount for expenses; that can hardly be called mutually beneficial.”
Looking closely at the premium breakdown will tell you whether or not the insurance company is selling a product that is designed to be overly beneficial for the company.
The total premium paid consists of two parts: the ‘net premium’ (shown in red), which goes directly into pooled funds shared by all subscribers, and the ‘additional premium’ (shown in blue) which goes to cover the insurance company’s expenses, including its profit. Thus, the larger the ratio of ‘net premium’ to ‘additional’ premium, the more beneficial the product is to the subscriber.
The various policies offered by insurance companies are first and foremost designed not to deliver losses to the issuing company by making sure enough of the premium is set aside to protect the company’s interests. Put another way, when looking at the balance between what subscribers pay in premiums and the amount of insurance money they are eligible to receive, the mechanism is such that when the total for all participants is considered, subscribers will always come out on the losing end.
Setting enough money aside for protection against unexpected events is only natural considering the bookmaking-like operations of insurance companies. However, if that amount is too large, there is no real benefit for the consumer in taking out a policy.
Source: vippers.jp(Japanese)


10 times to avoid traveling in Japan in 2026
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
10 times to avoid traveling in Japan in 2026
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Tokyo adding new anti-littering fines in Shibuya and Harajuku, will require more trash cans too
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
“Hey, Japanese taxi driver, take us to the best chanpon noodles in Nagasaki!”
Perfectly recreated 1960s Japanese apartment lets museum visitors go back to mid-Showa era【Pics】
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Tokyo adding new anti-littering fines in Shibuya and Harajuku, will require more trash cans too
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
“Hey, Japanese taxi driver, take us to the best chanpon noodles in Nagasaki!”
Perfectly recreated 1960s Japanese apartment lets museum visitors go back to mid-Showa era【Pics】
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
10 great autumn Japan travel spots for fall colors and retro atmosphere【Survey】
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
This Japanese restaurant chain’s triple-decker sushi bowls are a crazy feast for the eyes/stomach
This quiet forest cafe in Japan lets you read all day in the house of a famous author
Things get heavy with the Gold Lucky Bag from Village Vanguard
Monster Hunter Wilds leads to explosion in popularity of one dish at Tokyo restaurant
How to choose a great block of sashimi-grade tuna – 66-year maguro master shares his protips
Tokyo’s first gourmet choco banana specialty shop is worth stopping in Harajuku for
Leave a Reply