The Japanese love their insurance. According to the weekly tabloid Shukan Post, the average household in Japan pays 454,300 yen (approx. US$5,393) a year in life insurance premiums in an effort to feel safe and protect loved ones. Comprising just 2% of the global population, Japan pays 18% of the world’s total insurance premiums, this which works out to average insurance spending of US$3,500 per capita, the highest level in the world.
The reason, said Toru Ushiroda, insurance consultant and author of Seimei Hoken Wana (Life Insurance trap) is “because insurance companies can easily coax (trusting Japanese) consumers into signing life insurance contracts.”
While bringing peace of mind to subscribers, insurance also serves as a “meal ticket” for the companies acting as issuers.
According to Ushiroda, “A surprisingly large number of subscribers don’t know the content of the agreements they have signed. People have told me they joined a particular scheme because they ‘often saw it advertised on television so thought it to be a popular and reasonable plan.’ They continue to pay premiums with a sense that there is no choice, like taxes which are automatically deducted from one’s pay. Even if the insurance terms appear favorable, they cannot be that good for the subscriber.”
Ushiroda continues, “Insurance is a mutual aid mechanism in which premiums paid by subscribers are pooled together as joint property and redistributed to individuals or families suffering misfortune. The problem is that pricing information is not disclosed. When money is redistributed, the insurance company takes about half of the amount for expenses; that can hardly be called mutually beneficial.”
Looking closely at the premium breakdown will tell you whether or not the insurance company is selling a product that is designed to be overly beneficial for the company.
The total premium paid consists of two parts: the ‘net premium’ (shown in red), which goes directly into pooled funds shared by all subscribers, and the ‘additional premium’ (shown in blue) which goes to cover the insurance company’s expenses, including its profit. Thus, the larger the ratio of ‘net premium’ to ‘additional’ premium, the more beneficial the product is to the subscriber.
The various policies offered by insurance companies are first and foremost designed not to deliver losses to the issuing company by making sure enough of the premium is set aside to protect the company’s interests. Put another way, when looking at the balance between what subscribers pay in premiums and the amount of insurance money they are eligible to receive, the mechanism is such that when the total for all participants is considered, subscribers will always come out on the losing end.
Setting enough money aside for protection against unexpected events is only natural considering the bookmaking-like operations of insurance companies. However, if that amount is too large, there is no real benefit for the consumer in taking out a policy.
Source: vippers.jp(Japanese)


Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Omiyamairi: How Japan welcomes babies into the world
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Omiyamairi: How Japan welcomes babies into the world
Which of Japan’s main coffee shop chains is best for a caffeine-free life?
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Green onion baths return to Japanese bathhouse to celebrate Labor Day
Japanese Twitter can’t stop laughing at this JLPT listening question straight out of Evangelion
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Which of Japan’s main coffee shop chains is best for a caffeine-free life?
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Green onion baths return to Japanese bathhouse to celebrate Labor Day
Japanese Twitter can’t stop laughing at this JLPT listening question straight out of Evangelion
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Often-overlooked castle in Japan looks so beautiful in the snow that we can’t take our eyes off it
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Taste-testing Japan’s crazy-expensive 3,240-yen (US$29) persimmon
We ask Japanese people about their favorite aspects of eight different cultures
Visiting Evangelion’s Tokyo-3 anime locations in real-life Hakone【Photos】
Hungry and on the go? Top 10 ranking of ekiben at Tokyo’s Shinagawa Station