Happy New Year! Here’s a fist full of cash!
In Japan, there are many interesting New Year’s traditions. Aside from watching TV all night, risking your life eating mochi, and indulging in a ton of specially prepared food, those lucky enough to be young receive money.
Otoshidama, roughly translated as “New Year’s gift,” is the act of giving children small, decorated envelopes filled with money during New Year’s. Parents, relatives, and close friends usually give Otoshidama to children in elementary school to high school.
After collecting envelopes full of money from their closest adult relatives and friends, these kids make out like bandits. But just how much are these kids hauling in? The Benesse Corporation conducted a survey of elementary school children to find out.
According to a survey of 607 parents of elementary school students from grades first through sixth, the monetary amount given during New Year’s varies based on a child’s grade:
1st – 2nd grade: 1,000 yen (US $11)
Over 90% of respondents said they give less than 3,000 yen (US $34) to first and second graders.
3rd – 4th grade: 3,000 yen (US $34)
Around 10% of respondents said they give 5,000 yen (US $57) to third and fourth graders. A few parents said they multiply their child’s grade by 1,000 yen (US $11) to calculate how much money to give.
5th – 6th grade: 3,000 yen (US $34)
The majority of parents said they wouldn’t go any higher than 3,000 yen when giving otoshidama to elementary school children of any age.
How are these kids spending their money?
#1 – Savings (57%)
#2 – Purchase toys (32%)
#3 – Purchase game software (32%)
#4 – Give to parents (29%)
If 29% of children simply give the money back to their parents, do the kids ever see that money again? Do the parents put the money into a savings account…or do they just spend it themselves?
According to a January 2012 survey conducted by a credit union in Kawasaki, Japan, the average amount of otoshidama money that a first year elementary school student received was 26,875 yen (US $305). This was an increase of 2,548 yen (US $29), or 10.4%, compared to 2010. The same survey found that on average, each elementary school child receives otoshidama from 5.5 people, but the largest sum of otoshidama money was given to an elementary school second grader and came in at a whopping 130,000 yen (US $1,475).
I guess it pays (literally) to have a lot of relatives and parents with many close friends…
Source: IroIro

How much should we give in a New Year’s otoshidama without looking like a jerk?
Flush with New Year’s present cash, Japanese kids can now look forward to…saving it
How much money should you give children for New Year’s otoshidama? Adults weigh in
At what age should parents stop giving kids New Year’s otoshidama money? Japanese netizens answer
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
Studio Ghibli’s new moving keychains are the angry, adorable bugs from Nausicaa [Photos]
Japan now has human refrigerators inspired by Japanese vending machines
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Otoshidama: How kids in Japan get rich once a year
Supporting anime/idol crush tops Japanese teen girls’ New Year’s cash spending targets【Survey】
We turn 100,000 yen into 100,000 one-yen coins, in the spirit of New Year’s generosity
Another New Year cash giveaway hinted at by former Zozotown CEO Yusaku Maezawa
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
“Hate summer homework, kids? We’ll do it for you!” A disturbingly booming business in Japan
Mochi continues to be Japan’s deadliest New Year’s food, causes two deaths in Tokyo on January 1
KFC Japanese New Year’s cards give you free fried chicken to start 2020 off right!
Disney’s Japanese New Year’s plushies and figures are ready to make oshogatsu cuter than ever
Japan’ deadliest New Year’s food may be even more dangerous in 2021 due to the coronavirus
Workers’ mental health more important than 2 million yen as ramen chain closes for New Year’s
Studio Ghibli releases new anime envelopes in Japan with interactive features
Japanese New Year’s Kit Kats available exclusively from post offices around the country
Ultra-premium matcha, koji rice mold star in Starbucks Japanese New Year’s Frappuccino and drinks
More people in Japan quit sending New Year’s cards and many have started to regret it