For many of us in the northern hemisphere, winter is finally showing signs of packing up and leaving us alone for a while. People are starting to use their heaters less or, wear fewer layers and, if you live in a paper-thin, central heating-less house in Japan like I do, risk not putting on a woolly hat when going to bed at night.
But winter in Japan isn’t all bad! There are beautiful snow festivals and alternative snow cones to be enjoyed! And, according to a report over on Japan’s R25 news site, even wrapped up in all that winter weather gear, the nation’s ladies still manage to look so very, very cute.
In a survey conducted by Japanese group iResearch, a sample of 300 businessmen aged 25-34 were asked to list the little things that they’ve noticed girls do during winter that they just can’t help but find adorable. Although at first we struggled to come up with that many of our own, reading through the results of the survey, we definitely found ourselves nodding along here.
- She’s all bundled up
In at number one with 35.3 percent of the vote, the thing that men really love about girls during winter is the way they tuck themselves in and brace against the cold. It’s an entirely normal, everyday action, but men find it completely adorable nonetheless. Wrapped in their soft scarves with their faces partially hidden, tucking their heads down low to avoid the bitter winter wind makes a girl “look like a little cute animal,” said one 28-year-old man, “It makes me want to look after her.”
- Hiding her hands in her sleeves
“Her cute little fingertips peep out at the bottom,” said one young man explaining why he was so fond of the sight of a girl with her sweater sleeves pulled down over her hands. He’s not alone either: this vulnerable pose stole the hearts of as many as 32.7 percent of the total men surveyed. Sure, it’s kind of cute, but – at least to us, anyway – far cuter than this is a girl who has cottoned on to the fact that she can keep her hands warm and avoid stretching out their sweaters all at once by investing in a decent pair of gloves.
- Blowing on her hands to warm them up
At first I scoffed at this one; I’ve seen big, hairy Liverpool dockers do this and there’s nothing cute about it. But the more I come to think about it, I have to admit that girls warming their hands up in this way is, for some reason, quite cute (even if that does have more to do with basic human instincts than the gesture itself…). Even so, 32 percent of the guys asked agree that this simple sight makes them feel all fuzzy inside.
- Hanging on to a warm cup for dear life
Thanks to the abundance of hot drink-dispensing vending machines in Japan, this is something that guys get to witness pretty much anywhere, indoors or out. While for many it’s a simple case of trying to warm their hands up enough so that their fingers don’t move like they used to belong to a 90-year-old, this everyday action has many men going weak at the knees- 28.7 percent of them, in fact!
- “Is it me, or did you just get snuggly?”
Finally, in at number five with 27.7 percent of the vote, the survey revealed that men simply love the way girls feel during the colder months.
“I find myself wanting to touch her more in winter;” said a 25-year-old office worker, “she wears big, fluffy sweaters.”
Although this one isn’t technically an action or a gesture that girls do so much as the way men think and feel, R25’s resident mental health expert Chie Odaka suggests that things such as soft, fluffy clothing actually make women appear more feminine in men’s eyes.
But surely the women in the northernmost reaches of Scotland or Nova Scotia aren’t being constantly hit on by whiskey drinking men in pubs on account of the deluxe lamb’s wool sweaters they’re wearing? Wouldn’t skimpier outfits work better on us simple male beasts? Apparently, it’s not always about showing off all of the goods at once, with Odaka suggesting that we men “have a natural instinct to pursue what is only partially revealed.”
It would seem that, given only a glimpse of the female form- be it the tips of her fingers poking out from her sweater sleeves or that “absolute territory” between the top of her stockings and her mini skirt, “men become completely captivated.” And here’s me thinking that we were intelligent, evolved beings…
Until next winter, ladies!
Source/title image: Web R25

Japanese men reveal their least favourite cosplay styles on women
10 scary situations Japanese men psych themselves up for with alcohol 【Survey】
10 train faux-pas in Japan that some men are willing to let slide, from smooching to manga
Do men in Japan stand or sit to urinate?
Top 10 acts of customer service that Japanese men would rather do without
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Drift ice in Japan is a disappearing winter miracle you need to see now
Can we be just like Shohei Ohtani on a budget with a Hello Kitty cap?
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japanese train platform door tech promotes safety, illusions of being in a sci-fi universe
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese women tell how they like to be hugged in survey of girls’ manga readers
Japanese men dish on the sexy things other men do
Sexy, Sexy, Sexy: Because Real Men Wear Stockings in Winter
Winter is here! Get your sweaters ready!
Japanese men share what they can put up with in a girlfriend, but would be marriage deal-breakers
What kind of lingerie do Japan’s herbivore men like? Survey investigates
Japanese men reveal the things they notice when they see a woman without makeup
W.T.F. Japan: Top 5 strange things Japanese people do for Christmas【Weird Top Five】
Monday Pick-Me-Up: Cute, Headphone-Wearing Girls Dancing Around Japan!