It wouldn’t be an overstatement to say that smartphones and mobile technology in general have changed our lives in ways that we might never have imagined even 10 years ago. Communication between people on either side of the globe has become almost instant, with a wealth of information quite literally at our fingertips, and we now have more processing power in our back pockets than the PCs that took up most of our desks in the late 90s.
But is it possible that we are becoming a little too obsessed with making our data-loving life as streamlined as possible? What we’re talking about here are the mobile versions of websites that users are often redirected to when trying to visit a website on their smartphones. Often, these smartphone-friendly sites help us navigate more easily and avoid having to pinch to zoom or pan around the screen to read their contents. But due to their simplicity, many mobile versions lack many of the features of their PC-version brethren and we spend time trying to find what we really want.
A survey conducted by Kenrei Takuchi, CEO and Management Consultant for Iroha Ltd, suggests that a significant number of smartphone users in Japan have a fond dislike of the mobile versions of popular websites and wish they’d disappear back up into the sky where they came from.
The survey was conducted to celebrate the release of a revised version of Kenrei’s book “Things That Sell and Things That Don’t” and asked 100 smartphone users whether they thought the sites designed specifically for smartphones were really needed.
Users were asked, “Which type of site do you find easier to navigate: PC sites or mobile sites?” To which 39 percent responded that they preferred mobile sites. A whopping 45 percent of users said that they preferred the standard PC site, though, while 16 percent said that they were fine with either type of site design. That said, 60 percent of those surveyed felt that mobile sites offered few advantages.
Another question that was posed was, “Have you ever, as a result of not being able to read the screen properly, had to switch between site formats (from PC site to mobile site, or vice versa)?” Only 29 percent of users said that they have ever felt the need to switch to a mobile site while browsing. However, in line with the consensus that mobile sites don’t really yield any benefits, 63 percent replied that they had switched from smartphone to PC sites while browsing.
While I’m sure that many mobile sites have advantages in given circumstances, I can personally relate to the overwhelming majority of this survey’s view that it can sometimes be much easier to just view the original PC site rather than work with the limited information given to us through mobile sites. But what do you guys think? Would you ever miss the more compact style of a mobile site? More to the point, if you’re viewing our humble pages on your mobile device are you finding it user-friendly? Let us know in the comments!
Source: My Navi Woman
Japan’s biggest online retailers now have more smartphone traffic than desktop site users
Japanese smartphone users rank the 10 mobile phone games they play the most
Is smartphone pinky the new text claw? Overuse of mobile devices found to cause finger deformity
Locked and blocked! Japanese people don’t trust others on social media, survey finds
Still don’t want a smartphone? Japanese women might want you
Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
The best Hobonichi diaries, covers and stationery for 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Ramen for 99 yen?!? Best value-for-money noodles found at unlikely chain in Japan
Minecraft User Decides to Make Kinkakuji, Eventually Creates the Entire City of Kyoto
Can we be just like Shohei Ohtani on a budget with a Hello Kitty cap?
This gachapon capsule machine dispenses real Akoya pearls, with certificates of authenticity
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
After 10 years of secrecy, anime song duo ClariS finally remove their masks and show their faces
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says