
Kohei Matsuno is no ordinary barista. What started as his way of sprucing up an ordinary cup of complimentary coffee for patrons at his part-time job has blossomed into a form of creative expression that has people around the world smiling. Known as “Mattsun” by his Internet followers, Mr. Matsuno brings life and whimsy to an otherwise ordinary cup of joe. Come with us now for a sneak peek at the work that goes into some of Japan’s most beautiful latte art.
“When I was thinking about how to surprise customers, I happened to come up with latte art. Lately, customers aren’t satisfied with ordinary pictures. So I practiced making 3D images, rather than being limited by a flat surface,” explains Mr. Matsuno. His portfolio includes flat images of traditional Japanese landscapes, popular manga characters and realistic portraits, but he’s best known for producing pop-out coffee.
Mr. Matsuno receives numerous requests from his fans on the Internet and tries to visualize his design before stepping near the steamer. When creating 3D latte art, he starts by making an enormous amount of foam. Since it requires a significant amount more compared to regular latte art – which is generally made by controlling the flow of milk or adding things like cocoa powder for decoration – he is always sure to prepare enough before sitting down to sculpt. With the espresso brewed and the milk heated, he’s ready to show off his craft.
Contrary to what you might expect, Mr. Matsuno’s foam figures are all created within a short amount of time. “I pour in the foam without hesitation and draw the picture quickly. Because we have barely five minutes to enjoy the clear shape of subjects, this is a battle against time,” he explains. Working swiftly and deliberately, he forms the soft peaks of frothy milk into the shape of one of his famous 3D art creations. Next, he uses a sharp tool to accent each piece, giving spirited expressions to his fluffy blank canvas.
This is indeed a special cup of coffee, but is it too cute to drink? If an adorable little puppy was staring up at you, would you have the heart to take a sip? It’s hard to say, but one thing’s for sure: Mr. Matsuno’s 3D latte art is completely cool.
Related articles from “Is Japan Cool?“











Delicious, foamy coffee art at home! We try new 3-D latte art machine “Awataccino”!
Taiwanese cafe fulfills customer requests with amazingly accurate 3-D custom latte art
3-D latte art at its best【Photos】
Cafe in Tokyo serves custom 2-D and 3-D latte art, and their coffee is nothing to sniff at either
Colorful latte art! Japanese barista creates coffee with character
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Dance with demons in Kyoto at this Edo-period Japanese Halloween festival
Universal Studios Japan requiring consent form for adults-only horror attraction
Why is Taco Bell failing in Japan, even as the country falls in love with tacos?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
99-year-old woman rescued while attempting to climb Mt. Fuji
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Enjoy latte art at home in seconds with the amazingly easy-to-use Deco Latte strips
Pettable Pokémon, transforming Mario ghost latte art made by amazing Japanese artist【Videos】
3-D green tea latte art adds a splash of whimsy and color to your cup
Create 3-D artworks from hand soap with the Awamoko pen from Japan