Kawaii

7-Eleven’s edible cat paw proves Japanese convenience store sweets are on a whole other level

New limited-edition  “meow parfait” captures the look and texture of a kitten paw for Cat Day.

Read More

Sanrio’s lucky bag promises even more kawaii goods galore in 2024

We purchased a Pompompurin-themed bag to relive our childhood nostalgia and were pleasantly surprised at the practicality of the items.

Read More

Mister Donut welcomes Jigglypuff to its Pokémon doughnut range in Japan

There’s only a limited time to catch it, though!

Read More

Rune Naito, the man who pioneered concept of ‘kawaii’, to have 90th anniversary art exhibition

The artist said to have created the kawaii aesthetic will feature in an exhibition celebrating his 90th birthday.

Read More

Baby Star Ramen Sneakers are this season’s tastiest kicks【Photos】

Three big brands come together for a very special limited release in Japan.

Read More

Tiny travel guides are our latest Japanese gacha capsule toy obsession

Taking pocket-sized to whole new extremes. 

Read More

Rock a baby goat to sleep, admission is free: Cute challenge goes viral online 【Videos】

Everyone’s a winner at this Japanese farm.

Read More

Japanese idol creates kawaii Gunpla, the world’s cutest Gundam models【Photos】

Half-mecha, half-magical girl, and entirely awesome.

Read More

This gigantic panda bento from Tokyo’s Kitchen Dive is deviously generous (and freaky-looking)

Panda lunch box from shop famed for their overwhelming generosity — too good to be true, or just too good?

Read More

What’s it like to eat an enormous panda onigiri rice ball that weighs over two pounds?

This cute animal comes with four different surprise fillings.

Read More

Bathe in poop with Japan’s latest weirdly wonderful bath bomb

Move aside unicorns, it’s time for human poo to take the spotlight in the bathtub.

Read More

Hello Kitty and AKB48 collaborate for the ultimate fan merchandise from Thank You Mart

Hello Kitty dons yet another hat by becoming a member of one of Japan’s most popular idol groups.

Read More

The top 10 poses trending with Japanese teens, as demonstrated by a couple of ossan

Two middle-aged guys look to teen culture to reignite their inner kawaii.

Read More

Starbucks Japan’s festive customisation is almost too cute to bear

Add a dose of kawaii to your Frappuccino for a limited time.

Read More

Sanrio announces eight kinds of 2022 fukubukuro lucky bags featuring Hello Kitty and pals

In the blink of an eye 2021 has flown by and another slew of lucky bags we must justify.

Read More

New Harajuku-themed hotel room promises to surround you in pink and zany kawaii-ness

Use Moshi Moshi Rooms for your next Harajuku stay!

Read More

Traditional noodles undergo a cute evolution in Kawaii Company’s new rainbow somen

These five flavors of cute and colorful Miwa somen are just in time to brighten up your summer.

Read More

Celebrate your love for Japanese bento with new soy sauce fish bottle pens

Stationery that looks, and smells, good enough to eat!

Read More

New taiko gacha capsule toys let you play Japanese drums with true-to-life sound

Now anyone can learn to play traditional Japanese drums, and there’s a safe that needs breaking into too!

Read More

Resi Stay Nishiki hotel in Kyoto adds a special Maiko Hello Kitty room for tourists with taste

The room is fully kitted out with unique kimono-clad Kitty art.

Read More

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10