Kawaii

Baby Star Ramen Sneakers are this season’s tastiest kicks【Photos】

Three big brands come together for a very special limited release in Japan.

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Tiny travel guides are our latest Japanese gacha capsule toy obsession

Taking pocket-sized to whole new extremes. 

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Rock a baby goat to sleep, admission is free: Cute challenge goes viral online 【Videos】

Everyone’s a winner at this Japanese farm.

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Japanese idol creates kawaii Gunpla, the world’s cutest Gundam models【Photos】

Half-mecha, half-magical girl, and entirely awesome.

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This gigantic panda bento from Tokyo’s Kitchen Dive is deviously generous (and freaky-looking)

Panda lunch box from shop famed for their overwhelming generosity — too good to be true, or just too good?

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What’s it like to eat an enormous panda onigiri rice ball that weighs over two pounds?

This cute animal comes with four different surprise fillings.

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Bathe in poop with Japan’s latest weirdly wonderful bath bomb

Move aside unicorns, it’s time for human poo to take the spotlight in the bathtub.

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Hello Kitty and AKB48 collaborate for the ultimate fan merchandise from Thank You Mart

Hello Kitty dons yet another hat by becoming a member of one of Japan’s most popular idol groups.

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The top 10 poses trending with Japanese teens, as demonstrated by a couple of ossan

Two middle-aged guys look to teen culture to reignite their inner kawaii.

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Starbucks Japan’s festive customisation is almost too cute to bear

Add a dose of kawaii to your Frappuccino for a limited time.

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Sanrio announces eight kinds of 2022 fukubukuro lucky bags featuring Hello Kitty and pals

In the blink of an eye 2021 has flown by and another slew of lucky bags we must justify.

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New Harajuku-themed hotel room promises to surround you in pink and zany kawaii-ness

Use Moshi Moshi Rooms for your next Harajuku stay!

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Traditional noodles undergo a cute evolution in Kawaii Company’s new rainbow somen

These five flavors of cute and colorful Miwa somen are just in time to brighten up your summer.

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Celebrate your love for Japanese bento with new soy sauce fish bottle pens

Stationery that looks, and smells, good enough to eat!

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New taiko gacha capsule toys let you play Japanese drums with true-to-life sound

Now anyone can learn to play traditional Japanese drums, and there’s a safe that needs breaking into too!

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Resi Stay Nishiki hotel in Kyoto adds a special Maiko Hello Kitty room for tourists with taste

The room is fully kitted out with unique kimono-clad Kitty art.

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Onigiri jewellery from Japan lets you wear your love of Japanese food on your fingers

For the rice ball lover who has everything.

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We visit the Giant Buddha statue that our reporter dubs “kawaii” and “like a mascot character”

The Arifuku Daibutsu in Shimane Prefecture is free for viewing by the public.

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Japanese green tea vending machine has a puppet show that tells the story behind the drink

The Oi Ocha Karakuri machine is something you have to see to believe.

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Pokémon doughnuts from Mister Donut are bigger and better than ever this year!

New limited-edition mugs, bowls, Poké Balls and…the arrival of Chansey to get us in the spirit for a “Lucky” Christmas this year.

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