
We’re all human, which means we all, eventually, make a mistake or two. Some of us might make more mistakes than others, but in general it should be easy to understand that accidents happen and sometimes the best course of action is to forgive and carry on with your life. However, not everyone is happy with a simple apology–some people require a bit more…humiliation.
There are many ways for angry customers to demand satisfaction, from sending letters to corporate headquarters to leaving angry reviews online. Of course, for the more sadistic among us, you could always demand the offending staff perform dogeza–prostrating oneself on the ground.
While dogeza has long existed in Japanese culture, historically as a way to show respect or deference to the upper classes, it’s rarely seen these days, usually only when expressing very sincere apologies. It’s become so rare, in fact, that when Twitter user Manami posted the above photo, it became a bit of an Internet scandal.
▼ Sorry kitty is sorry.
According to the tweet accompanying the photo, Manami made the two women, employees of Shimamura Group, a chain clothing store, perform dogeza as penance for their poor management of some goods. Apparently, their mismanagement had caused some damage to the Twitter user, though she never explains exactly what the damage or problem was. While a number of Internet users seem upset with her behavior, the biggest issue seems to be that she included the employees’ names in the tweet.
While demanding dogeza is certainly extreme behavior, some have speculated that tweeting photos of the employees and including their names may be a violation of privacy laws, if she didn’t have permission. And it would be difficult to imagine that the staff gave her the green light to share the humiliating photo.
Of course, many details are left blank, and Manami seems to have responded to angry tweets with a hard-line “Why are you sticking your nose in other people’s business?” It kind of makes you wonder if the Hokkaido resident really understands how the Internet works.
▼ “There will be more happy in the Happy Meal next time. I promise!”
Here are a few of the comments prompted by the dogeza tweets.
It seems like she’s taken the phrase, “The customer is god” a little too literally. [This is Japanese phrase is similar to the English phrase, “The customer is always right.”]
Is this how far claimants will go now? I think she’s been watching too much Naoiki Hanzawa [a banker in a popular Japanese TV show who has a notoriously sharp tongue].
Human garbage. For making me feel so disgusted, send me a picture of you performing dogeza!
What’s with this customer? She was just looking for something to make them do dogeza.
I wish some suitable punishment would befall her for this madness.
What a freak!
So scary!
Yikes! There certainly are a lot of different types of people in the world.
Dogeza…just how special do you think you are?
You can just see a child’s shoes off the side. That’s the worst.
I read about ten of her tweets, and just closed the window. Urgh.
As a number of other commenters pointed out, we may not have all the information here, so it may be that Manami was justified in her dogeza demand. But uploading the photo and naming the employees seems a bit extreme. To be honest, though, we have a hard time not grouping this in with the same sort of extreme complaining done by “monster parents.”
Sources: Byoukan Sunday, Paruhosoku, Twitter
Images: Twitter, Kiyokiyo Tumblr, Koala.jp



Kuwana City officially outlaws making staff get down on all fours to apologize
Cats bowing in apology is Japan’s latest weird gacha capsule toy collection
Twitter users share 16 heartwarming moments of kindness in Japan
Japanese models and Internet users celebrate Twintail Day 2017【Photos】
Major Japanese gas station apologizes after employee doxes Hideaki Anno
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japan’s plus-sized idol singer group releases new video about the joys of eating【Video】
Grand Hyatt Tokyo teaming up with artist Takashi Murakami for adorable take-out afternoon tea set
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
The top three ranking of hotel “poster cats” that Japanese travelers are most eager to meet
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Japanese cosmetic artist posts photo with only half her face made up, internet freaks out【Pics】
Valentino sparks outrage with insincere apology for disrespecting Japanese culture in photo shoot
Graduating high-schoolers in Japan tweet photos of the last lunch bentos their moms made for them
Japanese cook shaves head in apology after gross customer complaint, then things get weird
Solo-traveling Japanese woman gets romantic pep talk from Hawaii immigration officer
Nothing to see here — just a giant cat selling puddings in Japan
Japanese Twitter seems to have no problems with Karlie Kloss’ “geisha” photo shoot
The top 10 student-professor conversations from Japanese classrooms
Japanese Tumblr user drops hammer on debate of if Caucasian girl’s Japan-themed party was racist
W.T.F. Japan: Top 5 confusing Japanese hand gestures【Weird Top Five】
Nine times Japanese people got schooled on their own country and culture by foreigners
“Business Nail” – the latest trend among young Japanese businessmen looking to get ahead
Leave a Reply