
How would you react to being beaten up while living in a foreign country by an assailant spewing racial hatred? While most of us may be more interested in revenge, a Japanese software developer and longtime resident of Germany recently showed how to set aside anger to make the world a better place. Instead of dwelling on the attack, the Japanese man bought ad space in a Berlin subway station to ask his attacker to work on a translation project together. Click below to find out what made this Japanese man want to reach out to the man that gave him a black eye!
Last September, 46 year-old Hitoshi Yamauchi was heading home late at night when a German man attacked him near a Berlin bus stop. The German man told him in both German and English, “I don’t know whether you’re Chinese, Japanese or Korean, but I hate you!” before hitting Yamauchi in the eye. Although his eyesight wasn’t permanently damaged, his glasses broke and his eye swelled up.
Yamauchi has been living in Germany since 2000 and was quite shaken by the attack. His friends told him that it was just “bad luck” coming across a racist and violent thug, but Yamauchi wasn’t content to let anyone else to experience any more “bad luck.” Even if he couldn’t stop racism all together, he wanted to find a way to help this man overcome his hatred of foreigners.
Since the man was speaking in German and English, Yamauchi assumed that the man must have good language skills and could help out with a volunteer translation project–translating English textbooks from America into German. Yamauchi hoped that by working together with a Japanese man to create education materials for children, the attacker might learn the error of his ways.
To try to reach his language-proficient attacker, Yamauchi took out two months of ad space on the platform in the Kurfürstendamm subway station near where the incident happened. The ad shows a picture of Yamauchi with his eye bandaged and explains how he wants to work together to end hatred and racism. He asks the man to visit his website to contact him. Although Yamauchi hasn’t heard from his attacker yet, two other people were inspired by the ads and have joined his project as volunteers.
Japanese netizens were impressed by their fellow countryman’s zeal to end racism, even though many said they themselves would rather see the man arrested. Some netizens were quite cynical, and wondered if this is just another case of the Japanese stereotype of overly polite citizens abroad who get taken advantage of.
What do you think of Yamauchi’s ad campaign in the Berlin subway? Is he wasting his time or does he have a chance of actually changing his attacker’s mind about xenophobia? Let us know in the comments below!
Source: Zaeega
Image: Flickr (ucscmural)

Acid attack occurs at Tokyo subway station as man gets sulfuric acid thrown in his face
Japanese man assaults wife after learning she trolled his YouTube videos for six months
Japanese senior stabs younger man multiple times after seeing him sit in train’s priority seat
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Yoshinoya invites you to give the gift of beef bowls this Mother’s Day
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
No, that’s not French bread, it’s Japan’s crazy-big gobo!
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says