
Are you a guy wanting to try out makeup for the first time? Well Japan, the land where anything goes, has just the thing for you. Allow us to introduce the ‘my first makeup set’ especially for otokonoko! Otokonoko is written with the kanji character for ‘man’ and ‘young woman’ or ‘daughter’, and is a word used to describe men who look and dress like women.
Japan has a long history of genderbending and crossdressing, especially in the 2D universe of anime and manga, so this isn’t actually such a shocking thing to find on a shop shelf in Akihabara.
From the package designs, this is clearly a product that has been born from the weird and wonderful world of otaku culture. The pure, innocent, little-sister (imouto) type girl is a staple of harem anime everywhere, and maybe there are some guys out there who love the trope so much that they’d actually go so far as to try and transform themselves into a little girl. Whether or not these small makeup sets will actually help is another matter, but I’m sure they appreciate the sentiment.
Not everyone thinks this is a great idea though. One twitter user’s reaction was simply, ‘I’ve had it with this country…’
▼ The first set includes lipstick, foundation, and a powder puff, plus the tag line ‘with this you can transform into a charming otokonoko’! And of course there’s the obligatory wide-eyed anime character of indeterminate age.
▼ Set number two is a manicure set to pretty up your nails, and comes with a red and a pink nail polish, and a bottle of remover. A note to guys putting on nail polish for the first time – you’ll need that remover!
▼ And this is… a full body fishnet suit?!
I go by the motto ‘live and let live’, and my only gripe here is that I’m confused as to why men would need different makeup to women? Smells like a marketing ploy to me. The modified body suit, on the other hand, is a little more understandable…
Source: Hachima Kikou, Twitter




Japan slowly begins to openly discuss crossdressing men in heterosexual relationships
We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】
9 middle-aged Japanese men try putting on their own makeup
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Eating cheap sushi in a narrow building in Tokyo is an adventure for bold diners
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says