makeup

On Halloween, turn any character into a wounded zombie version with these few simple steps【Pics】

Our reporter shares her pro tips for applying wound makeup for her masked, zombie version of fan-favorite Harley Quinn this year.

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Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection

These six coordinated ensembles mix cosmetics with yukata and include a specially designed yukata inspired by one of the lipstick colors.  

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It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

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Virtual and real Japanese models collab for makeup commercial – but who’s the real one?

It’s easy to tell once you already know who’s who, but not so much if you don’t.

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67-year-old Japanese celeb pulls off perfect Disney villain cosplay【Video】

Naoko Ken was the Japanese-dub voice actress for this classic antagonist, and she shows she can look the part too.

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Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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We use makeup from Japanese kids’ anime Tropical-Rouge! PreCure on our adult faces【Photos】

Will we look as glamorous as Cure Summer if we use the products in the show?

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Japanese star’s makeup transformation goes viral online 【Videos】

Singer and actress Naoko Ken proves you can be rockstar gorgeous at any age.

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Illustrations show how Japanese makeup trends changed in the last 25 years, and what’s coming next

The evolution of techniques for chasing Japan’s kogao ideal.

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Evangelion’s Rei Ayanami stars in commercial for Japanese lip rouge

“This is a red just for me” say the scarlet-eyed anime icon.

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Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration

Raise your pirate bounty and look fabulous doing it!

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Japanese beauty parlor chain offering cute and scary Halloween makeup packages

Whether you want just a graceful gash or a full-on vampire facial makeover, they’re ready to help.

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Japan’s newest lipstick model is…anime’s Rei Ayanami?!?

The famous Evangelion pilot pitches “a color not for anyone else’s sake.”

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Sailor Moon and Shiseido team up for beautiful, sparkly Sailor Moon makeup packaging

So you can transform together with Sailor Moon. 

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New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks

Spice up your makeup collection with Kirby!

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Japanese comedian Naomi Watanabe has a livestream YouTube channel, and fans are living for it

If you’re a fan of the fashion guru and comedy queen, then you’ll love her live videos!

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Our cat-loving reporter decided that this year, for Japan’s Cat Day, she’d become a jellicle cat

A makeup studio augmented all her feline facial features until she could pass for Bombalurina!

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Our male otaku tries Japan’s anime heroine mascara, learns what it’s like to be shojo manga star

So that’s the reason that keeps happening in shojo anime and manga!

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Here’s what happened when our biggest male otaku tried out Japan’s new Manga Genic eyeliner【Pics】

Manga Genic promises you the eyes of an anime star, but can our reporter handle that kind of power?

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Turn yourself into a dewy-eyed manga heroine with Kate Tokyo’s “Manga-Genic” eyeliner set

Cosplayers and casuals alike can look as cute as a comic book character!

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