makeup

Japanese beauty parlor chain offering cute and scary Halloween makeup packages

Whether you want just a graceful gash or a full-on vampire facial makeover, they’re ready to help.

Read More

Japan’s newest lipstick model is…anime’s Rei Ayanami?!?

The famous Evangelion pilot pitches “a color not for anyone else’s sake.”

Read More

Sailor Moon and Shiseido team up for beautiful, sparkly Sailor Moon makeup packaging

So you can transform together with Sailor Moon. 

Read More

New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks

Spice up your makeup collection with Kirby!

Read More

Japanese comedian Naomi Watanabe has a livestream YouTube channel, and fans are living for it

If you’re a fan of the fashion guru and comedy queen, then you’ll love her live videos!

Read More

Our cat-loving reporter decided that this year, for Japan’s Cat Day, she’d become a jellicle cat

A makeup studio augmented all her feline facial features until she could pass for Bombalurina!

Read More

Our male otaku tries Japan’s anime heroine mascara, learns what it’s like to be shojo manga star

So that’s the reason that keeps happening in shojo anime and manga!

Read More

Here’s what happened when our biggest male otaku tried out Japan’s new Manga Genic eyeliner【Pics】

Manga Genic promises you the eyes of an anime star, but can our reporter handle that kind of power?

Read More

Turn yourself into a dewy-eyed manga heroine with Kate Tokyo’s “Manga-Genic” eyeliner set

Cosplayers and casuals alike can look as cute as a comic book character!

Read More

Here’s what happened when our three middle-aged reporters got makeovers with new makeup for men

“I feel pretty, oh so pretty!”

Read More

Cat got your brush? Squeezable cat paw makeup brushes from Japan make cosmetic application kawaii

You might want to grab these Black Cat and Baby Cat brushes even if you’re not putting on any makeup.

Read More

Embrace your inner oyster fanatic with huggable oyster meat cushion and cute oyster compact case

Even if the world isn’t your oyster, you can make your world be about oysters with these new eye-catching goods.

Read More

Japanese makeup tutorial shows how a middle-aged man can turn into a beautiful young woman

The two very different faces of a self-professed “ossan”.

Read More

Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet

Server goes down as pre-orders open for limited-edition gold Pikachu range in Japan. 

Read More

Makeup is more delightful than ever with this new line of adorable Pokémon cosmetics!

Pokémon-themed makeup sounds like an excellent way to add a bit of magic to your beauty regimen, doesn’t it?

Read More

Japanese cosplayer shocks everyone with dramatically different before and after makeup photos

There’s a very different face hiding underneath this Idolmaster character.

Read More

Virtual model imma to pose in fashion magazine with real models, advertising makeup brand KATE

The CG-created model is getting her big break in the fashion industry!

Read More

30 years of Japanese hair and makeup trends, all modeled by one beautiful woman【Video】

As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.

Read More

Makeup artist transforms herself into amazing likenesses of famous oil paintings, celebrities

Why use a regular old canvas when you can recreate masterpieces on your own face?

Read More

“Face Hiring”: Japanese cosmetics company Isehan’s new hiring campaign is causing a stir

The company is impressing people with its interest not in beauty, but in personality!

Read More

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6