makeup

Makeup artist transforms herself into amazing likenesses of famous oil paintings, celebrities

Why use a regular old canvas when you can recreate masterpieces on your own face?

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“Face Hiring”: Japanese cosmetics company Isehan’s new hiring campaign is causing a stir

The company is impressing people with its interest not in beauty, but in personality!

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Japanese beauty product prints English backwards on package so women can take better selfies

It looks like a mistake, but the packaging is exactly how the company wants it to be.

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KitKat Makeup: Korean cosmetics brand Etude causes a sensation with new chocolate beauty trend

It’s time to add KitKats to our beauty routine. 

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Sayonara Heisei Brows: Japanese makeup video takes us through an era of eyebrow beauty trends

One woman, decades of different eyebrows.

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Cosmetic brand Kate to hand out exclusive cosplay makeup handbook for free at Winter Comiket

If you’re planning to attend Winter Comiket this year, be sure to drop by their booth for some valuable cosmetic tips.

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Shiseido Japan’s same-sex kiss ad wins gold in Epica advertising awards

The artistic commercial secured a Grand Prix win as well as a gold award for the film category.

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Shiseido promises confidence for the lovelorn with their spellbinding new makeup ad【Video】

This new commercial stars Halloween costumes, luscious visuals, lipstick that dances and leaps from your face… plus a sweet, inclusive ending.

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Cosmetic wizardry: Asian women removing makeup to reveal their true selves goes viral【Video】

Watch them undergo some serious transformations.

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Our male Japanese-language reporter gets a professional makeover, becomes pretty cheerleader

Football players might be surprised by what they’d find under this cheerleader’s skirt…

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Chinese artist transforms herself into 2-D masterpieces with only the use of makeup【Video】

See the Mona Lisa and another Renaissance-era classics come to life…in vivid 2-D! 

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The upside of dating a man whose hobby is joso, or cross-dressing as a woman【Interview】

Tokyo makeup artist tells us why having a joso-loving lover makes the relationship “twice as fun.”

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Chinese woman dazzles the net with her transformations into Western celebrities【Video】

Young woman transforms herself into Britney, Beyoncé, and T-Swift with only the power of makeup.

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Half-Chinese woman undergoes extensive cosmetic surgery to become the next living Barbie doll

Born from the need to raise her self-esteem, this woman turned to plastic surgery to look more Caucasian.

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Faced with a dilemma of choosing between Korean or Japanese makeup, Meg decides to do both【Pics】

Which do you think suits her better?

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Anime artist? Skip drawing a character’s makeup by using your own real-life cosmetics【Video】

Awesomely clever idea provides gorgeously lifelike results, before-and-after video shows.

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Japanese beauty magazine asks readers to identify the one crossdresser among 12 beautiful women

An interesting campaign that shows off the power of their products.

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Finger Dance Makeup: Shiseido reveals the history of Japanese makeup through finger dance【Video】

From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.

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Beautiful YouTuber shows Japanese and Korean makeup trend differences in half-faced comparison

In colors and application techniques, the two countries go their separate ways when it comes to cosmetics.

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Princess Peach approves new Super Mario beauty products

Japanese make-up cosmetic line Shu Uemura is introducing a holiday collection to look your Princess Peach best.

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