makeup

Here’s what happened when our three middle-aged reporters got makeovers with new makeup for men

“I feel pretty, oh so pretty!”

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Cat got your brush? Squeezable cat paw makeup brushes from Japan make cosmetic application kawaii

You might want to grab these Black Cat and Baby Cat brushes even if you’re not putting on any makeup.

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Embrace your inner oyster fanatic with huggable oyster meat cushion and cute oyster compact case

Even if the world isn’t your oyster, you can make your world be about oysters with these new eye-catching goods.

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Japanese makeup tutorial shows how a middle-aged man can turn into a beautiful young woman

The two very different faces of a self-professed “ossan”.

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Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet

Server goes down as pre-orders open for limited-edition gold Pikachu range in Japan. 

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Makeup is more delightful than ever with this new line of adorable Pokémon cosmetics!

Pokémon-themed makeup sounds like an excellent way to add a bit of magic to your beauty regimen, doesn’t it?

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Japanese cosplayer shocks everyone with dramatically different before and after makeup photos

There’s a very different face hiding underneath this Idolmaster character.

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Virtual model imma to pose in fashion magazine with real models, advertising makeup brand KATE

The CG-created model is getting her big break in the fashion industry!

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30 years of Japanese hair and makeup trends, all modeled by one beautiful woman【Video】

As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.

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Makeup artist transforms herself into amazing likenesses of famous oil paintings, celebrities

Why use a regular old canvas when you can recreate masterpieces on your own face?

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“Face Hiring”: Japanese cosmetics company Isehan’s new hiring campaign is causing a stir

The company is impressing people with its interest not in beauty, but in personality!

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Japanese beauty product prints English backwards on package so women can take better selfies

It looks like a mistake, but the packaging is exactly how the company wants it to be.

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KitKat Makeup: Korean cosmetics brand Etude causes a sensation with new chocolate beauty trend

It’s time to add KitKats to our beauty routine. 

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Sayonara Heisei Brows: Japanese makeup video takes us through an era of eyebrow beauty trends

One woman, decades of different eyebrows.

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Cosmetic brand Kate to hand out exclusive cosplay makeup handbook for free at Winter Comiket

If you’re planning to attend Winter Comiket this year, be sure to drop by their booth for some valuable cosmetic tips.

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Shiseido Japan’s same-sex kiss ad wins gold in Epica advertising awards

The artistic commercial secured a Grand Prix win as well as a gold award for the film category.

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Shiseido promises confidence for the lovelorn with their spellbinding new makeup ad【Video】

This new commercial stars Halloween costumes, luscious visuals, lipstick that dances and leaps from your face… plus a sweet, inclusive ending.

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Cosmetic wizardry: Asian women removing makeup to reveal their true selves goes viral【Video】

Watch them undergo some serious transformations.

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Our male Japanese-language reporter gets a professional makeover, becomes pretty cheerleader

Football players might be surprised by what they’d find under this cheerleader’s skirt…

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Chinese artist transforms herself into 2-D masterpieces with only the use of makeup【Video】

See the Mona Lisa and another Renaissance-era classics come to life…in vivid 2-D! 

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