Pocky

New Choco Mint Pocky comes covered in pastel green mint chocolate

Mint chocolate now looks as cool as it tastes. 

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Japanese high school life in the Heisei era at the heart of new Pocky x Milk Tea collaboration

Bittersweet flavours combine to create a whole new taste sensation.

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New Sweet Sake Pocky showcases the flavour of a centuries-old Japanese sake brewery in Tokyo

Special regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo.

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Amazing ad from Japan stars 72 actresses each showing one year of a woman’s life in one second

Maker of Pocky reminds us that life moves fast, but it’s the slow moments that make it beautiful.

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Cherry Blossom Pocky sound blooming delicious, so let’s try these new sakura sweets【Taste test】

Japan’s most famous snack food steps into spring with this limited-time seasonal flavor.

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Handsome Pocky Boy anime designs are Japan’s newest anthropomorphized sweets

A whole new way for one of Japan’s favorite chocolate snacks to look tasty.

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The luxurious new Bâton d’or La Recolte Pocky has us feeling fancy【Taste test】

With an elegant French name like that, we knew we were in for something special!

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Pocky gets elegantly mature with new flavor designed to be paired with red wine

Japan’s favorite chocolate pretzel snack is set to add some sweet sophistication to your next occasion to crack open a bottle of red.

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New matcha Pocky from Japan is a heavenly treat for green tea lovers

This limited-edition flavour tastes just like the matcha you would get at a formal Japanese tea ceremony!

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Japanese confectionery giant Glico adds three new flavours to their regional Pocky range

Now there’s a delicious vegetable and two more fruit flavours to add to our Pocky collection.

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New Champagne Pocky available in Japan

The alcoholic sweet is one of three new releases containing real champagne.

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The battle over 11/11 is underway in Japan: Pocky vs every other business

Known traditionally as “Pocky Day” in Japan, 11 November may become “Good Shopping Day” before long.

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Pocky grows up with a special whiskey version of the beloved Japanese chocolate candy

Because after a hard day at the office, there’s nothing like unwinding with a glass of bourbon and a chocolate-covered pretzel stick.

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Combining the new Pocky and “Teagurt” brings you kisses and the taste of cheesecake

These are just two of the reasons to love this awesome collaboration from Japan.

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Get a behind-the-scenes look at how Pocky is made in this short clip of the Glico factory 【Video】

Take an inside peek into the production process of Pocky, the beloved Japanese snack which has found its way into supermarkets around the world.

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New limited edition blue, heart-shaped Pocky designed for maximum happiness

Popular Japanese snack Pocky has had a makeover and they’re now available heart-shaped and in “lucky” blue for a limited time!

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Pocky to introduce new box designs for special occasions, including “Sukky” for Valentine’s Day

Pocky packets receive a revamp with some…unusual…word amalgamations.

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Happy Pocky Day! Celebrate 11/11 with a fistful of Pocky sticks and these awesome tweets【Pics】

‘Tis the season to eat Pocky! Celebrate Pocky Day with these amusing (and tantalizing) tweets from Japan!

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Pocky maker claims Korean snack ripped off its packaging design, and it’s hard to disagree

You might expect working at one of Japan’s largest candy makers means every day at the office is filled with smiles, sunshine, and sentiments as sweet as the products they sell. But the management at Osaka-based Glico’s mood is downright sour these days, as the company claims rival Lotte’s new product is such a thinly veiled copy of one of Glico’s hits that it’s a slap in the face.

The company is in no mood to let this one slide, either, which is understandable since some say Lotte has been ripping off Glico for more than 30 years.

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Happy Pocky Day! Japan celebrates with huge towers and crazy art featuring the beloved snack

The vagaries of reading in Japanese mean that often the same text or numbers can be said a variety of ways. For example, some of the many readings for 2 and 9 and “ni” and “ku,” which combine to form niku, the Japanese word for “meat,” which is how November 29 became known in some circles as Meat Day. Going from the carnivorous to the carnal, 8 can be read as “hai,” making both November 28 and February 8 observed as Knee-High Socks Days.

Sometimes, though, you don’t need pun-filled pronunciations for an excuse to start a pseudo-holiday. Writing November 11 all in numerals gets you 11-11, and all those vertical lines look to some like a handful of enticing Pocky sticks. And so, this week Japan celebrated Pocky Day by not only devouring boxes of the stuff, but by turning the chocolate-covered treats into works of physical and photographic art.

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