
Spring has arrived in Japan, and that can mean only one thing: Hanami, or cherry blossom viewing parties! But what is it about hanami, and those pretty pink petals in general for that matter, that manages to capture the hearts and minds of so many?
Let’s take a look at a handful of videos that capture the mood of hanami season perfectly and see if we can pinpoint exactly what it is that makes the season so special!
Written with the characters for ‘flower’ 花 and ‘look/see’ 見, hanami’s roots can be traced all the way back to the Nara Period (710-794) when people would gather around Chinese plum trees in late February and early March to admire their beauty. As with most trends, however, it wasn’t long before the pretty white flowers were superseded by those of another. Cherry blossom – which typically arrives a few weeks later than plum trees’ own – became the flower of choice amongst the masses, and by the arrival of the Heian Period (795-1185), parties of people would gather to celebrate the flowers, which people came to associate with the time to plant the rice crops and make offerings to Shinto gods in the hope of receiving a bountiful harvest later that year.
It was Emperor Saga, however, who made hamani parties popular, inviting people to join him for alcohol-fuelled celebrations beneath the trees surrounding his palace in the then-capital, Kyoto.
▼”You, me, cheery blossom and booze. What d’you say?”

Fashions and times may change, but the Japanese fondness for kicking back outdoors with food, drink, and flowers will always endure, and with so few restrictions and taboos surrounding public consumption of alcohol, hanami is perhaps more popular today than ever before.
As spring approaches, you can be sure that friends are already selecting their spots for hanami parties and creating Facebook groups to get the ball rolling. Sakura zensen (cherry blossom forecast) becomes a regular feature in morning news reports, and dedicated sites crop up online to report the progress of the cherry blossom as it starts to bloom from south to north.
▼ Today’s sakura status? Pink to white from the bottom up, with the flowers expected to be in full bloom in the capital any day now.

But what is it about hanami that people love so much? Could it be the continual festival atmosphere? The rare opportunity to sit back and relax? The pleasure gained from simply being surrounded by nature, family, friends, or inebriated coworkers? Perhaps these videos can help us put our finger on what makes this season so special.
We begin with Tokyo’s Ueno Park
Even these little cats know that hanami is the perfect season for afternoon naps
An alternative look at the beauty of cherry blossom
And one more for good measure
If you’re planning a hanami party this spring, be sure to check out our list of Japan’s top three hanami spots. You might have to get there with your buruu shiito (blue ground sheet) a little earlier to nab a good spot, but it’d be completely worth it.
Source: Naver Matome
Top image: TANAKA Juuyoh (田中十洋) / Wikimedia Commons
Bonus video: Some people like Micaela here take their Hanami really, really seriously. We could all learn something from her.

Sakura 2017: The best places to see cherry blossoms in Japan
Sakura in Japan 2019: The best spots for hanami cherry blossom viewing
VR cherry blossom parties: 360-degree video series provides beauty, dates for those stuck indoors
Japanese weather site reveals the secret to knowing when a sakura cherry blossom will fall
Domino’s offers sakura videos, free second pizzas to get Japan to do cherry blossom parties at home
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
One Piece docking at Round 1 amusement centers in both Japan and the USA
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
KFC Japan creates spicy summer fried chicken chips together with Calbee
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Sakuraman services promises to bring you cherry blossoms anytime, anywhere【Video】
Sakura sake cup proves coronavirus can’t stop indoor hanami cherry blossom parties 【Video】
Green cherry blossoms blooming now across Japan
Snow Sakura in Japan: A magical hanami cherry blossom viewing experience【Pics & Video】
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom-viewing season 2024
Stay-home sakura – Japanese Twitter shares breathtaking cherry blossom photos of past and present
Cherry blossoms are blooming in Japan in October, but why?
Solo sakura: Four reasons to have a one-person cherry blossom-viewing party
Cherry blossom parties allowed at Tokyo’s most popular sakura spots for first time since pandemic
Cherry blossoms begin blooming in Tokyo, earliest start to sakura season for third year
Japan releases first official sakura cherry blossom forecast for 2026
Starbucks Japan brings sakura sweets to the table for cherry blossom season 2024
Sakura report 2019: Cherry blossom season officially declared in Tokyo!
Starbucks Japan releases new sakura drink for cherry blossom season 2025
This drone-shot bird’s-eye video of Tokyo’s sakura is absolutely stunning 【Video】
Starbucks Japan unveils new sakura cherry blossom drinks and food at Reserve Roastery Tokyo