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Runner up in this year’s US Open, Kei Nishikori, is Japan’s golden boy at the moment. As the first male player from an Asian country to reach a Grand Slam singles final, Nishikori is not only a hero in the eyes of Japan as a whole, but of his hometown of Shimane, “Japan’s least popular prefecture.”

Much like successful athletes in the US can look forward to seeing their face on a box of Wheaties cereal, Kei Nishikori can now smile knowing that he’s reached the top of his career as a Japanese athlete by landing his likeness on a styrofoam container of Cup Noodle.

The announcement of the Nishikori noodles came this past week by Nissin Foods, the makers of Cup Noodle and other instant edibles. The “Cup Noodle Nishikori Kei Commemorative Packaging” features a grinning Nishikori, hands in the air in triumph, as well as his signature.



The noodles will go on sale for 170 yen (US$1.59) at the end of September and only a limited quantity will be available. Pick up a pack and savor the sweet flavor of success!

Source: Entabe