
Japanese city Matsudo, located in Chiba prefecture, is encouraging cosplayers to visit on the weekends, billing its Yabashira district as a cosplay-friendly environment.
The city decided to launch a promotional campaign, noticing that cosplayers have been congregating at nearby 21 Seiki no Mori to Hiroba Park for photoshoots for several years. Together with the Yabashira Ekimae Chuo-Shotenkai shop owners association, which spearheaded the promotional efforts, the city has been posting posters of two girls, one in fantasy garb, with the phrase, “On weekends, I transform myself.” Incidentally, the girl on the left is wearing an outfit modeled after the actual Matsudo High School uniform.
コスプレに優しい街八柱。新京成電鉄・八柱駅(JR武蔵野線・新八柱駅)前中央商店会のポスターが掲示されてた。イラストは七六さん。 #千葉 #松戸 #新京成 #マッドシティ pic.twitter.com/l4ggWuaGnA
— 咲村珠樹 (Tamaki SAKIMURA) (@SabreF86) September 28, 2014
The support for cosplayers is not new; last November, the association turned a vacant storefront into a photo studio that caters specially to cosplayers.
Just over the weekend, the association also held a special event, shuttingdown streets to motor traffic and allowing cosplayers and other visitors to meander amongst the businesses around the Yabashira Station shoppingdistrict. A special cosplay booth also stocked costumes for young children, allowing them to get into the cosplay spirit.
[Source: Asahi Shimbum]
More from Anime News Network

Immigration officials raid cosplay event in Malaysia, arrest four foreign cosplayers
Mexico wins World Cosplay Summit 2015 championship 【Videos】
The best Japanese cosplayers from Ikebukuro Halloween Cosplay Fest 2019【Photos】
The perfect gift for your cosplaying foodie friends – an anime recipe cookbook
Family: Utah man was cosplaying Samurai Champloo when shot, killed by police
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Dark Souls cosplay photo wins prize worth 100,000 yen
The beautiful official cosplayers of Summer Comiket 2025【Photos】
Comiket 90: Japanese cosplayers bring the heat to opening day of summer event
The Japanese cosplayers and booth ladies from the Anime Japan 2019 convention in Tokyo 【Photos】
Immigration raid at anime convention ends with five Japanese cosplayers being arrested overseas
Luigi’s ‘death stare’ makes it into Japanese Mario Kart 8 commercial