There appears to be a mascot for everything in Japan. Leave it to advertising agencies here to put a face on whatever product they are selling. But some products and promotions are difficult to create adorable characters for. How do you encapsulate all the intricate eccentricities of a city, for example, in one single super-deformed character?
Well Katsushika City in Tokyo is approaching the problem in a different way, but choosing not just one “cute character” to represent them but having an entire cast of beautiful heroines. Say hello to Katsukore!
The Katsushika Collection Project (Katsukore for short) is a campaign meant to personify the city as beautiful anime heroines. The three main characters of this project are formidable women in their own right, but also fight for world peace and to protect the city of Katsushika.
▼Ally Kameari, the protagonist. Police officer by day, Sailor Moon’s second cousin once removed by night.
▼Minami Tateishi, city employee and sensational soccer star.
▼The beautiful daughter who attracts men to her family’s tea shop, Ohana-chan. No last name.
In the first stage of the project, the city is teaming up with a popular cafe in Katsushika called Nagicafe+. The first 100 people to order a latte or a beer will receive a limited edition original badge!
▼Who are you other people!?!
For now there are only the badges, but other merchandise is being developed as well. The city hopes residents will support the project through crowd-funding and wants to offer things like figures or even a full-blown anime in the future. Through these efforts, the beautiful girls hope to invigorate local businesses and encourage people to visit Katsushika.
Clearly the city thinks it knows what the people want. But is this an ingenious campaign that will be the first of many such projects around Japan? Or just a desperate cash grab by a city searching for a way to promote the area? Only time will tell, but for now, these girls are fighting for your attention, and to save the world!
Source: Netlab
Images: Katsushika Collection
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Elderly Kyoto man detained by police for three hours because of hammer in his car
Starbucks Japan releases cute new zodiac goods for Year of the Rabbit
Pokémon fans aren’t happy with the Mister Donut fukubukuro lucky bag for 2025
How well do you know your sushi? New 3-D puzzle toy from Japan helps you become a salmon pro
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks Japan releases new zodiac chilled cup drink for 2026
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Large amount of supposed human organs left in Osaka marketplace
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Elderly Kyoto man detained by police for three hours because of hammer in his car
Starbucks Japan releases cute new zodiac goods for Year of the Rabbit
Pokémon fans aren’t happy with the Mister Donut fukubukuro lucky bag for 2025
How well do you know your sushi? New 3-D puzzle toy from Japan helps you become a salmon pro
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
How to write “sakura” in Japanese (and why it’s written that way)
These kids’ driving simulator toys still work decades later! …kind of
Leave a Reply