New menu items and more make for the perfect place to grab a kawaii bite after shopping in a major Tokyo department store.
character
Keep them in the kitchen or throw them in a bag–these toys also serve as functionally cute souvenirs to bring home.
Japan’s Coast Guard has been around for 70 years, and mascot Umimaru for 20 – so it’s high time for a Hello Kitty teamup!
Have you ever seen a mascot play drums? I bet you’d never expect one to be this awesome at it.
Keepin’ it neat and tidy…
Chinese website bilibili recently took a reader poll to find the most “moe” characters of 2015. Not only was the competition fierce, but the “cute dudes” top 8 was extremely surprising.
What happens when children contribute new entries to dictionaries? Cat ears happen, that’s what! Err, but maybe not the kind we were hoping for…
Children all over the world idolize at least one TV or comic book character at some point while growing up. For everyone who gets a rush of excitement whenever they fondly recall their favorite childhood character toys, we’d like to introduce you to a must-see event that’s currently going on in Tokyo’s Odaiba district: the “Nostalgic Toy Great Exhibition” (懐かしのおもちゃ大博覧会)!
This event is a massive display of classic Japanese character toys that date from the Showa period (1926-1989) to the present day. Everything from ultra rare vintage tinplate toys from the 1960s to Sailor Moon figurines from the 2010s are on display, for a grand total of approximately 2,000 toys. On top of that, photography is permitted—it’s truly a toy lover’s paradise!
There appears to be a mascot for everything in Japan. Leave it to advertising agencies here to put a face on whatever product they are selling. But some products and promotions are difficult to create adorable characters for. How do you encapsulate all the intricate eccentricities of a city, for example, in one single super-deformed character?
Well Katsushika City in Tokyo is approaching the problem in a different way, but choosing not just one “cute character” to represent them but having an entire cast of beautiful heroines. Say hello to Katsukore!
Eggs are greatly underrated in the bento world. It’s usually rice and all the fun forms it can be molded into or seaweed and its ability to be cut into any shape that takes center stage in lunch boxes across Japan. But the humble egg can be quite fancy in the hands of a highly skilled and creative cook. Let’s take a look at 16 fancy eggs from Japanese kitchens!
A Curry Slime draws near!
Over the years, various goods and edibles have been spawned by Slimes, the ever-popular video game baddies from the Dragon Warrior/Quest series. To get in on the google-eyed action, funky Japanese bookstore chain Village Vanguard has come up with this newest addition to its lineup of creative pre-made curries: the Slime Curry. It’s not quite as cute as the Hatsune Miku curry and it’s not quite the ghastly shade of green of this matcha one, but this gloopy little curry slime can’t wait to sidle up to your next plate of rice!
Command?
➜ Eat
➜ Run
➜ Get details after the jump!
Japan has more than its fair share of ridiculous mascots, ranging from the absurdly muscled pot sticker, Chaozu-kun, to the snarky Yoshida-kun representing the country’s least popular prefecture.
But of all the crazy characters, our most favorite mascot to ever represent Japan has got to be Funnashi, the jiggly yellow pear. Just one look at his rotund head and undulating belly, coupled with his somewhat creepy high-pitched voice, and you’ve got something so hilariously bizarre, even a professional newscaster for CNN couldn’t keep it together on live TV.
We’ve introduced an anthropomorphized food character from Sanrio before on our site, but we now have another one that we’re keen to share with you, just because his personality (although we’re not quite sure if that word applies even when the subject isn’t a person, or even an animal) is so unconventional and unexpected. That’s right, if you thought all Sanrio characters were good and cheery, you may have to think again. Ladies and gentlemen, meet Gudetama, the lazy egg who doesn’t seem to want to do anything at all!














The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Lipton releases… Pudding Milk Tea in Japan?!?
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Lipton releases… Pudding Milk Tea in Japan?!?
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
49-year-old Japanese shut-in spends weeks living with corpse of mother who died at home
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Studio Ghibli releases new My Neighbor Totoro Plate for 2026