
Last year, over 13 million foreign visitors took a trip to Japan. Many of the country’s best attractions, though, are actually hundreds of years old. That means that while they’ve been drawing more international travelers than ever in the 21st century, they were hardly being ignored in the 20th, as shown by this collection of retro-cool travel posters from the early and mid-1900s.
For example, the iconic tori gate that juts out of the sea at Hiroshima’s Miyajima looks pretty much as it did back in the days of Japan Railways’ predecessor, Japanese Government Railways, which disbanded in 1949.
▼ An appropriately subdued and old-school promotional poster for Japan’s classy former capital
▼ And for its current capital, Tokyo, something far more contemporary (at least by the standards of when it was printed in the 1930s)
While most of these posters hail from an era where hand-drawn art was the go-to graphic design choice, some make use of black-and-white photography, which gives them an especially timeless feel.
▼ The Great Buddha of Kamakura and Hirosaki Castle
▼ Kyoto’s Kinkakuji and Nikko’s Toshogu
▼ And of course, Mt. Fuji
Since Japan is an island country, some of the most enthusiastic supporters of inbound tourism have always been airlines.
▼ From left to right, Qantas, Air France, and Scandinavian Airlines System all wanted in on the action.
Japan Airlines, as you’d expect, was also a major player in this growing market, with ads suggesting sleek modernity and friendly, welcoming locals.
▼ Plus the sort of close proximity between Mt. Fuji and San Francisco that would make homesick Californian expats in Japan weep tears of joy
It’s also pretty easy to decipher the intent of this Japan Air Transport poster, which is steeped in the glamorous luxury of the early days of commercial air travel.
It’s a little harder, though, to figure out what Air India was going for in this advertisement.
“Visit Japan, and wrestle Japanese people!” maybe? Or perhaps “Visit Japan, and suck on a dude’s shoulder as you sleepily whisper in his ear!”?
We’re not entirely sure, but hey, the variety of things to see and do in Japan is what makes it such a great country to visit.
Source: Japaaan
Top image: Los Angeles Public Library, Flickr/Boston Public Library (edited by RocketNews24)
Insert images: Los Angeles Public Library (1, 2, 3), Flickr/Boston Public Library, Heritage Auctions, Flickr/trialsanderrors, Flickr/Boston Public Library (2, 3), Flickr/Skwal1, Flickr/Galerie Estampe Moderne, Un Deux Trois Galerie, Vintage Airline Posters.net, Zazzle (edited by RocketNews24)














Travel back in time with these tourism posters from early 1900s Japan 【Pics】
The top 20 places to visit in Tokyo, as chosen by travelers
Traveling to Japan on a budget – the best FREE places to visit in the country
New retro museum in Tokyo is like a time portal back to the Showa era【Photos】
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Japanese vending machine serves up unique drinks at four Tokyo train stations
Bear meat noodles?!? Tokyo restaurant adds a new kind of niku soba to its menu【Taste test】
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Pikachu’s chunky original design is back as a plus-sized plushie【Photos】
7 great places to see Mt. Fuji from without having to climb it
Buildings transform into giant robots in Japanese real estate company’s anime commercial【Video】
Pizza Hut releases a turtle pizza that looks like a Teenage Mutant Ninja Turtle
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply