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Since coming to Japan, American ice cream outfit Ben & Jerry’s has been slowly but surely building up its fanbase. But while its high quality ice cream tastes as good in Japan as it does in the company’s home country, the humor behind its pun-filled names for its signature flavors doesn’t always translate.

As such, we’re not sure how many people will get the joke about Ben & Jerry’s newest Japan-exclusive flavor, Lemont. Fuji, but once they get a look at the mouth-watering, Japanese-sourced ingredients, we’re sure plenty of them will want to try it.

As you might have guessed, the name is a mash-up of “lemon” and “Mt. Fuji.” The climes of Mt. Fuji aren’t really suited for growing sun-loving citrus fruits, though, so instead Ben & Jerry’s makes Lemont. Fuji’s ice cream using lemons grown on Hiroshima Prefecture’s Setouchi islands in the Seto Inland Sea.

That’s not the only fruit-based goodness waiting in the new flavor, either. Fuji isn’t just the name of Japan’s most famous mountain; it also refers to Fuji apples (which are actually grown far to the north in Aomori Prefecture’s Fujisaki City), and you’ll find pieces of apple mixed in with the lemon ice cream, along with large chunks of cinnamon cookies.

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Prices start at 380 yen (US$3.10) for small-size servings of the ice cream itself and 680 yen to spruce it up as a waffle cone sundae. Lemont. Fuji made its debut on September 12 and is currently available at all Ben & Jerry’s locations in Japan.

Related: Ben & Jerry’s Japan
Source: PR Times
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