Every year, Sapporo throws the Snow Miku 2016 festival and rakes in over 100 million yen (about US$839,433) in revenue, with about 40 different companies participating in the promotion.
This year’s design is sporty, with Miku decked out in owl-themed gear and ready to take on the slopes. The virtual idol’s new song “Yuki Ga Tokeru Mae Ni” (“Before the Snow Melts”) by Doriko debuted last month with a preview of some of the activities planned for the festival come February.
The city of Sapporo is repurposing its trains as Snow Miku itasha trains for the event. Mikudayo, the bobble-headed, life-size Hatsune Miku, unveiled the train to the public last month.
The New Chitose Airport in Hokkaido is also giving its Sky Town shopping area a Snow Miku makeover. A life-size Snow Miku will go on display in the airport’s 360-degree screen Hokkaido Gurutto Theater, and visitors can purchase exclusive goods in the shop and themed food in the cafe. Snow Mikudayo will be there too, of course.
Shops will sell an original anniversary compilation CD titled “Stella Harmony feat. Hatsune Miku.” The CD marks the first anniversary of Snow Miku Sky Town.
The Snow Miku 2016 festival will run from February 5-11.
More from Anime News Network:
Snow Miku is back, and this time she’s collaborating with μ’s from Love Live!
Sapporo Snow Festival 2019 opens in Japan
Flying in Japan? Your flight may soon be arriving at “Hatsune Miku Airport”
Japan Airlines attendants dance to Hatsune Miku
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7 great places to see Mt. Fuji from without having to climb it
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Beautiful sightseeing boat is a floating tea ceremony venue in east Japan’s best hot spring town
Real Buddhist monk plays Super Mario Bros., recites prayers every time he kills an enemy【Video】
Survey finds more than 70 percent of Japanese children have an online friend
Yokohama restaurant serves fried axolotl, along with giant isopod, camel, and crocodile
Tokyo has a brand new Harry Potter shop with its own butterbeer bar – Let’s see what’s inside【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Muji cake mania! Which of the 23 flavors of cake they sell are the best?
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Leave a Reply