
Looking for some cute kicks to get yourself ready for spring? Then it’s time to check out this collaboration between IROnna and Sanrio!
Sanrio hardly needs any introduction at this point—we assume that if you read RocketNews24, you probably know who owns the world’s cutest character, Hello Kitty. IROnna, on the other hand, might be a new name for you. The company, whose name is a pun on the Japanese adjective “ironna” (いろんな), which means “variety,” and the Japanese word for color “iro” (色), produces a variety of women’s shoes. With this collaboration, IROnna is releasing a number of colorful shoes including both heels and sneakers.
▼ Like these!
▼ Or these!
▼ Or even these!
▼ Here’s a better view of the inside of the shoes.
But Hello Kitty isn’t the only character whose face you’ll be able to walk all over in these shoes. My Melody, Cinnamoroll, and even Gudetama are in the lineup, meaning there are probably shoes for just about everyone from the adorable to the ultra lazy!
Of course, shoes this awesome won’t come cheap. For example, the high heels below will put you back 39,960 yen, or about US$330. Fortunately for Sanrio lovers’ wallets, the other styles above are “only” 19,440 yen (about $160).
Unfortunately, none of the shoes are available yet and will only go into production after orders are received, with an expected shipping date sometime in February. However, a special pre-order event is being held until January 12 at Isetan Shinjuku. If you make it to Shinjuku by January 5, you’ll also be able to purchase a special Hello Kitty iPhone cases which are printed on-site using a UV printer. If you can’t make it to the department store, you can order shoes on IROnna’s website. It looks like they only ship domestically, but you can probably use a reshipping service to get a pair (or ten) if you live outside Japan and happen to fall in love with any of this footwear.
Department Store Information
Isetan Shinjuku
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
160-0022 東京都新宿区新宿3-14-1
Phone number: 03-3352-1111
Standard hours: 10:30 to 20:00 /
New Year holiday hours: 10:00 to 18:00 (12/31), closed (1/1 and 1/2), 10:00 to 20:00 (1/3)
Website
Sources: ITMedia, IROnna, Kobe Leather Cloth
Featured image: Kobe Leather Cloth
Images: IROnna, Kobe Leather Cloth









Hello Kitty shoes will make your feet cuter than ever
Fancy genuine leather shoes with squishable heels released from Japanese shoemaker
Japanese man arrested for stealing women’s shoes and replacing them with new ones
Reebok Insta Pump Fury OG sneakers: Take a walk on the kawaii side with Hello Kitty and Gudetama
Police officer caught smelling coworker’s shoes, Department: “sniffing shoes is not illegal”
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
Yakuza members arrested for building a road on mountain they don’t own
Japan now has human refrigerators inspired by Japanese vending machines
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Own a pair of secret camera shoes? The police should be by shortly for a visit
High-heel bandit nabbed in Tokyo, 450 pairs of women’s shoes seized
Jimmy Choo and Sailor Moon collaboration brings us gorgeous high-fashion Sailor Scout shoes
Chinese manners-vigilante throws away shoes of sleeping passenger at airport
Can’t get enough Funasshi? Here come Funa-shoes!
NBA star collaborates with Sony and Nike to create awesome PlayStation-themed basketball shoes
See yourself in these cool Cowboy Bebop shoes, space cowboy
Want to gift someone shoes but don’t know their size? Japanese Twitter has the solution
Aichi man who stole and replaced women’s shoes set free, victims too “disgusted” to press charges
Wear Japan’s most iconic landmark on your shoes with this Adidas collaboration【Photos】
Give yourself the feet of an anime idol with these Love Live shoes
The newest, lamest way to keep your shoes dry in the rain: shoe bags!
Hello Kitty gets a new job — this time appearing on Converse sneakers!
Puma’s newest Japanese shoes feature beautiful designs from traditional Japanese playing cards
Now you can buy colorful and adorable shoes inspired by the anime idols of Prism Paradise!