
If you’re a magical girl, or just an anime fan, in need of some seaside R and R, this unique swimwear is for you.
On the surface, the hit anime Puella Magi Madoka Magica looks like a simple tale of good versus evil, but the surprisingly subversive series raises a number of difficult questions. “How different, really, is a seemingly heroic magical girl from a self-indulgent witch?” it asks. “Where do you draw the line between blind devotion and all-consuming desire?”
And now, Madoka Magica is presenting another blurred line, with a new line of swimsuits that look, at first glance, like casual roomwear.
▼ The swimsuits, pictured here, are a stark departure from the Madoka Magica lingerie sets, which look exactly like you’d expect underwear to.
Anime fashion brand Super Groupies has partnered with the designers at MIIA to produce the bathing suits, and while the core cast of Madoka Magica consists of five magical girls, right now it’s only the two biggest stars who are represented, with one set for protagonist Madoka Kaname and the other for Homura Akemi.
Super Groupies itself readily admits that the designs don’t immediately scream “swimwear,” but that’s completely deliberate. The company says that the non-revealing style makes the Madoka Magica swimsuits a great choice for people headed to beachside events or pool parties who want the option of going for a dip yet still having the coverage they desire for the lengthy amount of time they’ll be spending out of the water, too.
Both models feature the same cut and overall design, with a pattern featuring the magical girls’ soul gems and other shapes in a faux constellation motif. The three-piece sets include a top, shorts, and bikini bottom, all made of swimsuit material.
While the Madoka Magica franchise loves to submerge itself in gray-area issues of morality, the swimsuits are much more colorful. Madoka’s is pink from top to bottom, while Homura’s two-shade design reflects the duality of the character’s emotional state and motivations.
▼ Or maybe navy and lavender just go well together.
Both suits are priced at 15,000 yen (US$140), and include the illustrations seen here of their individual character wearing the outfit. Orders can be placed here (Madoka) and here (Homura) directly with Super Groupies, with delivery scheduled for early August.
Follow Casey on Twitter where, as someone whose wardrobe used to be about 50 percent anime T-shirts, he can often be found nodding in approval at the growing world of otaku fashion.
Source: Super Groupies
Top image: Super Groupies (1, 2, 3) (edited by RocketNews24)
Insert images: Super Groupies (1, 2) (edited by RocketNews24)











Madoka Magica magical girls get their own line of anime lingerie
Puella Magi Madoka Magica anime lingerie line expands with new Sayaka and Kyoko sets 【Photos】
Magical shoes for magical girls as Madoka Magica anime inspires new sneaker line 【Photos】
With Madoka Magica high heels, the choice between good and evil is always a fashionable one
Cast of Madoka Magica anime gets into the Easter spirit with line of special holiday merchandise
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Otaku crime: Kyoto police arrest man for selling counterfeit ultra-rare Yu-Gi-Oh! card
Studio Ghibli unveils My Neighbour Totoro miniature house model
Is this Japan’s most extreme cherry blossom viewing? Leap, cycle and climb through 2,500 sakura
Number of foreigners working in Japan hits all-time high, 25 percent come from same country
These apartments are crazy-small even by Tokyo standards, and super-popular with young people
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Madoka Magica fans are ready for a “magical girl”-off thanks to some new accessories
Japanese Lolita fashion designers create amazing Madoka Magica dresses
We fall under the spell of life-sized Madoka statue at magical girl anime art exhibit
Costumes and casting for upcoming Madoka Magica stage adaptation divides fans
Wear your love of Madoka Magica to work with these discreetly nerdy neckties
Be a magical girl this fall! LIZ LISA and Madoka Magica’s collaboration fall line is here
Magical anime fan art has characters appearing to leap off the page in tender act of friendship
New system in Japan lets you pay for shopping with anime character keychains【Photos】
Madoka Magica short film hints at the possibility of all-new material
Full orchestra to perform music from Attack on Titan, Madoka Magica, Evangelion at Tokyo concert
Anime about nasty contract surprises gets real-life credit card with nasty contract surprises
Online shop’s anime character personal seals look awesome, can be used for legal paperwork