
Shinjuku Station has been transformed for a limited time with anime girls on pylons and stages and huge animated digital LED displays!
The Tokyo Metro Promenade area that runs below ground at Shinjuku Station is proving to be one of the most popular spots in the city for some weird and wonderful promotional activities. We’ve seen everything from Psycho Pass motion sensor screens to huge Yu-Gi-Oh! displays and even a giant back cat that gave out free gifts. Now, for a limited time, the area will be covered with cute girls from The Idolmaster game series.
しぶりんin新宿 #imas_cg pic.twitter.com/LMVHtqXePq
— だい@なんだかおもしろい (@nandakaomo) September 11, 2016
The promotion has been set up to celebrate the first anniversary of the popular Idolmaster Cinderella Girls: Starlight Stage mobile game. An 80-metre (262-foot) stretch along the promenade, which connects the station entrance to the Marunouchi subway line, now greets commuters with dozens of characters from the series.
▼ The girls appear on pylons…
楓さんin新宿 #imas_cg pic.twitter.com/puTL6jllOo
— だい@なんだかおもしろい (@nandakaomo) September 11, 2016
▼ Performance stages…
【デレステ】東京メトロ新宿駅が本日よりデレステ一色に!そのスケールの大きさは圧巻だ! - https://t.co/joSqDcq9Ca pic.twitter.com/RaChUg5jek
— ミリシタ&デレステ最新ニュース (@deresute_japan) September 12, 2016
アクロス・ザ・スターズ! pic.twitter.com/0FOCcBfRq8
— もす太 (@mosta_t) September 11, 2016
▼ And a pair of huge plushies from the series also make an appearance!
新宿のデレステ広告すごいなコレ pic.twitter.com/IeNLQvpYZK
— にんじんソード (@ninjin_sword) September 12, 2016
Enthusiastic fans who might be tempted to join in and interact with the characters are cautioned with a sign that says “Please Don’t Touch the Display” and “Please Don’t Wave Penlights”.
【デレステ】新宿駅の注書き「ペンライトを振らないでください」いくらPでも展示物にそれしないだろw - https://t.co/NQsAuAV1i9 pic.twitter.com/JCNH0Syyox
— ミリシタ&デレステ最新ニュース (@deresute_japan) September 12, 2016
In amongst it all, fans are being blown away by the gorgeous digital displays.
新宿駅のデレステ広告見にきた。めっちゃ人いる pic.twitter.com/zCmwBNmyj2
— すずき (@michsuzu) September 12, 2016
This one shows a huge number of adorably small “Puchiderella” idols from the series.
ぷちデレラめっちゃ沢山動いてる! pic.twitter.com/aJngINxDut
— もす太 (@mosta_t) September 11, 2016
And this fan can’t help singing along to the show as it appears on the screen before him!
新宿駅地下でデレステ広告やってるよ pic.twitter.com/OGybQAo5bn
— はるおん☆まあや (@haruonsphereR3) September 12, 2016
If you’d like to see the Idolmaster promotion in person, it’s only around for a short time, from 12 to 18 September, so be sure to stop by soon before it gets packed away to make room for the next awesome promotion on the promenade!
デレステのアイドルこれだけおるんかー… pic.twitter.com/hRXzoFGJze
— 快傑特快☆さやれちゃん (@sayare_chan_TJP) September 12, 2016
Source: Hamusoku
Top Image: Twitter/@nandakaomo
Insert Image: Twitter/@ nandakaomo
Follow Oona on Twitter for more information on anime events and news from Tokyo!


Japanese net users marvel at the evolution of The Idolmaster’s graphics over the past 10 years
The Idolmaster Cinderella Girls Starlight Cruise sets sail, and Idolmaster fans love it【Pictures】
Early otaku gets the worm! Idol anime fans pluck Tokyo ad freebies before most people start work
Cool advertisement for baseball girls mobile game in Shinjuku Station drawn using actual mud
Special slime kiosk at Shinjuku Station is ready to give your phone all the HP it needs
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
What’s inside these 7-Eleven lucky bags?
Say hello to Japan’s new stationmaster cat!【Video】
New 800-yen bill artist concept brings Shiba Inu to canvas of Japanese currency
Six non-traditional osechi New Year’s meals in Japan
Lady Gaga goes gaga for Hatsune Miku, makes virtual idol her opening act
And now, the story of a smelly fart on a crowded Japanese commuter train
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Idolmaster anime becoming Korean-drama, idol applications to be accepted from around the world!
Pokémon Go players discover unusual gym locations around Japan
Knife-wielding man at Shinjuku Station arrested by Tokyo police
Furious woman berates men on women-only Tokyo train with spot-on anime girl voice【Video】
Awesome huggable Sanrio ad in Tokyo makes us wish all marketing was stuffed animal-based【Pics】
Shitty Shinjuku – 30-meter streak of human turd spotted in Tokyo’s busiest train station
Pokémon Go Trainers in Japan take over parks in huge crowds on first weekend of game’s release
Woman suffers burns after aluminium can explodes at Shinjuku Station
Japanese tanuki heads for the ticket gates at Shinjuku Station in Tokyo【Video】
Crabs take over electric signboard at Japanese train station
Leave a Reply