The new orange flag warning system aims to help those at sea become aware of an earthquake or tsunami before it’s too late.
On the morning of 22 November, a magnitude 7.4 earthquake hit off the coast of Fukushima Prefecture, prompting the Japan Meteorological Agency to issue a tsunami warning urging residents to evacuate. For many locals, the event was a chilling reminder of the Great East Japan Earthquake that occurred in 2011, when more than 15,000 people lost their lives and thousands more were reported injured or missing.
Sadly, earthquakes and tsunami pose an ever-present threat to people living in Japan, and one of the best ways to save lives is by being prepared for emergency situations. One Japanese team of volunteers is now addressing the issue of people out at sea during times of natural disaster, as swimmers and surfers are unable to feel the ground shake offshore and are in danger of missing tsunami alerts issued by the meteorological agency.
▼ This comic shows how effective a visual alert can be for those at sea,
prompting them to escape to safe, higher ground immediately.
The solution being proposed as part of the new project is simple but it can be incredibly effective at saving lives. The aim is to use orange flags as a tsunami alert signal to let people in the ocean know they need to evacuate the area immediately.
The project, #beORANGE, pronounced as “HashbeOrange”, is being run by Disaster Girl and the Nippon Foundation, two organisations dedicated to increasing disaster prevention awareness. After establishing the project on social media accounts in June this year, the initiative has received overwhelming support from people around the country and the national Nippon Surfing Association.
As well as being a bright colour that can be easily seen across long distances, orange is the colour of a sunset or sunrise that many associate with the beach. This project now wants everyone to be aware that “Orange is the colour of tsunami disaster prevention.”
Volunteers associated with the project have been working hard to increase public knowledge of the new warning system by handing out flyers at events like the 2016 All Japan Surfing Championship.
Teams have also held disaster drills in seaside areas like Shizuoka, Aichi and Kochi prefectures, where volunteers showed how the flag system can be implemented on the beach initially and then from the rooftops of buildings to ensure the safety of the flag-wavers.
The use of orange flags on tall buildings works as a warning system for people at sea and on land, while also being an effective marker to guide all residents to safe evacuation areas.
Teams have been raising funds and drawing attention to their cause by selling knotted misanga bracelets. They have received a huge amount of support so far, with their bracelets recently ranking as the fourth most popular selling accessory on Japanese online retail website Rakuten.
楽天のアクセサリーランキングに上位!! pic.twitter.com/37KEqxgklL
— #beORANGE @海の防災 (@hashbeorange) September 8, 2016
The bracelets function as more than just a fashion accessory, with the rope inside working as a useful tool in times of emergency. There are at least ten ways the rope can come in handy during a disaster situation, which include being used as a whistle or a tourniquet or even a line from which to hang an SOS flag.
Following their success in implementing the orange flag strategy in Shizuoka, Aichi and Kochi, organisers now aim to spread the visual warning system throughout Japan. People are being invited to help by buying the special misanga bracelets, spreading the word on social media accounts like Facebook, Twitter and Instagram, and getting involved in events advertised on the official #beORANGE website.
Source: Iroiro
Featured image: Facebook/beORANGE

Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
McDonald’s Japan partners with anime English teacher, but did they commit a cultural error?[Video]
Tokyo restaurant with two-year wait now offers random meat packs from vending machine【Taste test】
Here comes a new katsudon: ice cream katsudon?!?
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
McDonald’s Japan partners with anime English teacher, but did they commit a cultural error?[Video]
Tokyo restaurant with two-year wait now offers random meat packs from vending machine【Taste test】
Here comes a new katsudon: ice cream katsudon?!?
Transform your fridge into a Japanese nightscape with light-up snack bar signboard magnets
Four Shinto shrines to pray for love at in Japan to start the New Year
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
How to properly eat a traditional Japanese tonkatsu meal
Umamusume anime cosplayers make news in U.S. for their pro football fandom【Video】
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Japanese women sound off on their minimum height requirements for a husband【Survey】
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow
Japan’s suicides fall to lowest recorded number ever, but one demographic hits all-time high
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Transform your fridge into a Japanese nightscape with light-up snack bar signboard magnets
Four Shinto shrines to pray for love at in Japan to start the New Year
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
How to properly eat a traditional Japanese tonkatsu meal
Umamusume anime cosplayers make news in U.S. for their pro football fandom【Video】
Giant new nine-floor arcade opens in Tokyo, wants to welcome new and old games fans alike
Chocolate Totoro cream puffs and cakes coming to Japan’s Ghibli bakery for Valentine’s Day【Pics】
Jazz up your anime figure collection shelf with these cool, rotating, light-up display cases
14 tips for visiting the Mt Fuji Shibazakura Festival, where beautiful “lawn sakura” blossom
Sushi cars are the newest crazy cool dream from Japan’s Tomica line
Tokyo’s Haneda Airport is adding a giant Godzilla statue to its international terminal
Nike commercial addresses bullying and racism in Japan, riles up debate online【Video】
Japan’s new ultra luxurious hotel looks like a castle, is priced for aristocrats【Photos】
Real-life Kiki’s Bakery is worth a visit whether you’ve seen the anime it’s based on or not
Leave a Reply