
Japan’s latest buzzword, “Marriage sans dating,” sheds some light on new Japanese romantic customs.
Crazily enough, about 60% of Japanese women and 76% of Japanese men in their 20s report having no romantic partner, yet about 80% of unmarried Japanese say they’re looking towards marriage as a major life goal.
These seemingly incongruous numbers raise an obvious question: How does one expect to get married without first finding a romantic partner and fostering a relationship that will eventually lead to tying the knot? The Japanese answer? Apparently, “Screw all that dating stuff. I’ll just marry whoever’s convenient.”
A handful of celebrity marriages have apparently helped spark the new trend of “kousai zero nichikon” (roughly translated, “marrying without dating”). Famously, actress Maki Horikita married co-star Koji Yamamoto in 2015 after just a month and change of dating, sparking some Twitter users to share stories of their own shotgun marriages.
▼ Maki Horikita infamously married a co-worker after just weeks of dating
According to a Matome Naver compilation of news stories related to the phenomenon, many Japanese are choosing to marry friends and acquaintances to save on time and financial commitments that come with dating. Others appear to believe that marrying someone you aren’t dating isn’t just an acceptable last resort, it’s actually better that way, eliminating the emotional exchanges of dating and allowing people to cut straight to the point. A column in the Joshi Spa! magazine even described hunting for a marriage partner in the traditional way as akin to committing suicide.
Unsurprisingly, there’s no empirical evidence that kousai zero nichikon is taking Japan by storm and it’s most likely a niche movement among the fringes of romantically frustrated Japanese. Still, there’s a precedent here with Japan’s now mostly defunct omiai arranged marriage culture – which saw Japanese parents suggesting partners for their adult children. While many Japanese date and marry in the name of love, quite a few view marriage pragmatically, as a means to an end or an unavoidable obligation.
This all isn’t to say that love isn’t a factor for Japanese couples. Joshi Spa! notes that the rate of arranged marriage divorces is actually dwarfed by the divorce rate of traditional modern marriages, implying, possibly, that love can blossom from even the most unorthodox of couplings.
Source: Matome Naver
Top image: Wikimedia Commons/S. Mitch
Insert image: Wikimedia Commons/Toshi K


Fewer Japanese people got married last year than any time since the end of World War II
A century of love – How dating and marriage have evolved in Japan
Survey reveals 55 percent of women in Japan wouldn’t marry a divorced man
Survey reveals chance of marrying your first love in Japan, other romantic probabilities
Japanese guys way more enthusiastic about moving in with girlfriends than vice-versa, survey says
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
This gachapon capsule machine dispenses real Akoya pearls, with certificates of authenticity
Snowman Totoro, other self-righting dolls never stay down, will always keep your spirits up【Pics】
Japan’s Annual Running of the Students
This super-compact raincoat from one of Japan’s 100-yen stores can literally fit in your pocket
Trailer released for new anime movie from director of Summer Wars: Mirai from the Future【Video】
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Doutor?
Policewoman forgets gun in restroom, continuing an odd trend in Japan
7 great places to see Mt. Fuji from without having to climb it
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
Is the ideal spouse someone who’s your best friend or your war buddy? Japanese singles sound off
Over half of Japanese people in survey only dated three or fewer people before getting married
Japanese Twitter user extols benefits of marrying someone you follow on Twitter
Dating app full of AI people very popular among 40-something married men in Japan
Could you marry an otaku? Japanese people rank the geek hobbies they’d let slide for love
How many married people with children in Japan admit to cheating on their spouse? Survey says…
Young Japanese adults show lowest dating experience level yet in annual survey
Japanese mom lists 14 ways life with a spouse is different from life with someone you’re dating
Foreign men share their reasons for divorcing their Japanese wives
Leave a Reply