
The premium Belgian chocolatier brings us quality over quantity with their $46 fukubukuro.
Godiva has a huge following of loyal chocolate lovers in Japan, but given the high price of their goods, it’s not an indulgence people can afford to enjoy every day. When it comes to New Year’s, the season of splurging in Japan, the company brings out their annual fukubukuro, and despite the fact that it costs a whopping 5,400 yen (US$45.85), the lucky bag is always a hit with customers.
▼ When you’re indulging in expensive chocolates, it’s all about quality rather than quantity.
The Godiva lucky bag contains just five packs of chocolates, but fans of the brand will know that this is still good value for money.
▼ There’s a 6-piece Truffle Assortment…
▼ An 8-piece Cookie Assortment…
▼ A box of Chocolate Pretzels…
▼ An 8-piece “New Year’s Assortment”…
▼ And a tin of Milk Chocolate Cappucino Pearls.
▼ Everything comes beautifully packed in this dark chocolate-coloured tote.
While the boxed chocolates and truffles were rich and luxurious, the Pearls were absolutely addictive. When they’re this small, it’s okay to eat them all at once, right?
After calculating the cost of all the items inside, we were happy to find out that this would’ve normally set us back about 7,000 yen, meaning we’d saved almost 2,000 yen. While the high cost of chocolates might seem crazy to people like P.K. Sanjun, who was crushed after purchasing last year’s bag, people who like quality chocolates should definitely consider adding this to their list of must-have lucky bags for next year!
Photos © RocketNews24
[ Read in Japanese ]









We buy a $45 Lucky Bag from posh chocolatiers Godiva so you don’t have to
【Lucky Bag Roundup 2017】Subway sandwich chain brings us a bag of goodies for New Year
【Lucky Bag Roundup 2017】Celebrate the Year of the Rooster with a KFC Japan fukubukuro
【Lucky Bag Roundup 2017】Starbucks Japan satisfies coffee cravings with special fukubukuro
【Lucky Bag Roundup 2017】MOS Burger fukubukuro fills us up with fast food and cute goods
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Luxury houseplant fraud leads to arrest of Takamatsu man
East Japan Railway announces plans to abolish magnetic-strip tickets
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
【Lucky Bag Roundup 2017】We take a peek at the Mister Donut fukubukuro from Japan
【Lucky Bag Roundup 2017】IKEA packs 14 kitchen items into their fukubukuro for 17 bucks!
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
【Lucky Bag Roundup 2017】Baskin Robbins delights with a Happy Bag of ice cream-themed goods
【Lucky Bag Roundup 2017】Spruce up with The Body Shop’s choose-your-own-fragrance fukubukuro
【Lucky Bag Roundup 2017】IKEA bed & bath bundle gives us $50 worth of goods for just 17 bucks!
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
【Lucky Bag Roundup 2017】PPAP inspires a pineapple fukubukuro from Loft
【Lucky Bag Roundup 2017】McDonald’s Japan thrills fast food lovers with tasty-looking merchandise
【Lucky Bag Roundup 2017】Lotteria adds cute Japanese character goods to New Year’s fukubukuro
IKEA Japan lucky bags? We’ve got them covered!【2016 Lucky Bag Roundup】
【Lucky Bag Roundup 2017】 We push our luck with a 3,000 yen “lucky bag” from Akihabara junk shop
Lucky Bag Roundup: Our reporters choose the best fukubukuro of 2015
【2016 Lucky Bag Roundup】 Lucky Bag favorite Starbucks is back in 2016, we see what’s inside
Contents of Starbucks Coffee’s 2015 lucky bag REVEALED!
The Muji “Fukukan” puts a disappointing spin on Japan’s New Year’s lucky bag tradition