People in Japan responded to the remark with a heartwarming hashtag that immediately went viral, showing support for the Tohoku region.
Masahiro Imamura, the Japanese cabinet minister in charge of reconstruction in the devastated Tohoku region following the 2011 tsunami and Fukushima disaster, made news recently after shouting at a Japanese journalist and storming out of a press conference while wearing an Evangelion anime necktie.
After apologising for the incident, Imamura made headlines again on Wednesday, this time for saying “It’s a good thing it (the tsunami) was in Tohoku, because if it had hit Tokyo there would have been massive damage”. Imamura was forced to resign after making the insensitive remark, with the Prime Minister apologising to the nation and the people in the affected region.
The offensive statement, which contained the Japanese words “東北でよかった” (“Tohoku de yokatta”, meaning “It’s a good thing it was in Tohoku”), quickly made news around the country through television, radio and newspaper reports. On social media however, people decided to bond together in response, using the hashtag #東北でよかった to show their support for the region with images that served as better representations of the statement “It’s a good thing it was in Tohoku”.
▼ For this Instagram user, a beautiful stretch of sakura in Aomori Prefecture is one of the many good things from Tohoku.
This Twitter user took the opportunity to remind everyone of the amazing rice field art produced in Aomori.
田舎館村の田んぼアート、2016年版。展望台からカメラで撮る程度だと全容が入りきらなかった凄いヤツ #東北でよかった pic.twitter.com/VKwMekj1No
— 菓子屋 (@cokieshop) April 25, 2017
The famous Aomori Nebuta Festival, one of Tohoku’s “Three Big” festivals, featured heavily as one of the great things to happen in the region.
▼ Another of the Three Big Tohoku festivals is the Tanabata Festival in Sendai.
Japanese Olympic gold-medal winning ice skater Yuzuru Hanyu also hails from Sendai Prefecture in Tohoku.
This stunning shot of Ginzan Onsen in Yamagata Prefecture is definitely one of the great things about Tohoku.
▼ As are the snowy slopes of Yamagata’s Zao Onsen Ski Resort.
This Fukushima devotee reminded us of the beautiful story of the hula-dancing troupe who saved the town of Iwaki City and inspired a popular movie.
▼ From bowls of Wanko Soba in Iwate Prefecture…
▼ To the fresh cherries of Yamagata Prefecture…
With all this love for the region, we’re sure Sendai’s feudal warlord Date Masamune would be looking down in pride at the gesture of support from people around the country.
Six years may have passed since Tohoku was hit by the disaster, but people around the country have not forgotten the cataclysmic events that happened on that day.
Despite the Reconstruction Minister’s gaffe, the heartwarming response of support for Tohoku from people online has only served to remind us of all the beauty the region has to offer. If you have any photos from the area, you can show your support by adding your image to the growing collection with the hashtag #東北でよかった. It truly is a beautiful region!
Source: Net Lab
Featured image: Instagram/g.yoshimura

If the 2011 tsunami hit Tokyo’s Shibuya Scramble Crossing, this is how high it would’ve been
We visit a tsunami-ravaged region almost a decade after the Great East Japan Earthquake
Great East Japan Earthquake memorial service broadcast in Shinjuku after years-long absence
Town destroyed by 2011 earthquake and tsunami creates anime based on stories of residents
Pokémon GO helping tsunami-damaged communities in Japan recover with cool promotion going on now
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
How much is Amazon Japan’s lowest-rated currency calculator worth in yen?
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says