
Heavier-than-average is top pick by men and women, plus older respondents.
Japanese survey website Mina no Koe recently asked its users the question “What female body type is cutest?” As a country that’s historically had some strict ideals about body fat, one might have expected the results to reflect a the-skinnier-the-better philosophy, but in the end the respondents showed a surprising preference for another physique.
The survey garnered 7,033 responses, and in the final tally the six options were ranked as:
6. Fat (less than one percent of responses)
5. Plump (three percent)
4. Thin (three percent)
3. Slightly thin (15 percent)
2. Medium build (37 percent)
1. Slightly plump (39 percent)
Not only was a heavier-than-average build the top pick, slim physiques earned less than 20 percent of the votes. This doesn’t appear to be a case of lenient female voters stuffing the ballot box either. While respondents weren’t required to give their gender, the 671 men and 767 women who did both made “slightly plump” their top pick, with “medium build” and “slightly thin” being the second and third choices for both groups.
However, this doesn’t mean that you can start regularly eating three-kilogram bento boxed lunches, washing them down with hojicha roasted green tea Frappuccinos, and still expect the Japanese fashion modeling contracts to start rolling in. Mina no Koe allows (but doesn’t require) respondents to give their ages. 1,206 did, and those in the under 20, 20-29, 30-39, and 40-49 demographics all said “medium build” was the cutest. “Slightly thin” received the second-most votes from those under 20, followed by “slightly plump” (“slightly plump” was the second pick for the 20-49 age groups).
It’s not until we get to the 50-59 and 60-plus groups that “slightly plump” becomes the top pick. Still, respondents who gave their age as 50 or above and voted for “slightly plump” only accounted for 185 of the 2,763 total votes that body type received,
It’s also worth bearing in mind that the survey uses no measurable metrics such as weight or body fat percentage to specify what constitutes different body types. The closest thing to a baseline is the term “medium build,” but even that relies on pre-existing Japanese attitudes about what a “medium build” is, and which generally tends to be slimmer than the average physique in many other countries. Still, the survey’s respondents at least seem to think that Japanese women could afford to be a little heavier than they are right now.
Source: Minna no Koe
Top image ©SoraNews24
[ Read in Japanese ]

Survey picks “thin” as second-least-attractive body type for Japanese women
What part of the male body does Japan find most attractive? Survey ranks eyes, butts, and more
Japanese women asked what they would do if they had a man’s body for one day in survey
Illustration shows difference in how Japanese men and women think of different women’s body types
Small-breasted Japanese women sound off on common thoughts and experiences of sub-busty life
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
East Japan Railway announces plans to abolish magnetic-strip tickets
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japanese diners pick their eight favorite types of sushi, create mouthwatering dinner blueprint
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
What’s the best type of sushi to end a meal on? Japanese survey picks the pieces
Do Japanese men like it when real women speak in anime-style voices? Survey investigates
Do Japanese people kiss on the first date? Survey investigates
What are the most and least attractive hobbies for Japanese men and women? Survey investigates
Size, shape, or suppleness – What does Japan want in a pair of breasts?【Survey】
Overweight, bald, or cheap? Japanese women pick the man they’d least want to marry in survey
Japanese women show continuing decline in how much they expect a husband to earn in survey
Japanese women want men to get rid of their body hair, according to a recent survey
Japanese college women pick between men who’re short and handsome or tall and plain in survey
Rich and bald or handsome and poor? Survey asks Japanese women who’d they’d rather marry
Japanese women reveal the worst ways they’ve been dumped by their partners
Japanese husbands in survey say they do half the housework and childcare, wives say “Nope!”
Nearly 70 percent of young Japanese women self-identify as otaku in survey
How do Japanese women feel about going Dutch on a date? Survey investigates, finds gap