
If you’ve ever wondered what flavor gum the two-time Olympic gold medalist favors, you now have the answer!
After winning back-to-back olympic gold medals in men’s figure skating, Yuzuru Hanyu is easily one of the most recognizable faces in Japan, and with a huge devoted following, it’s not surprising that he’s the subject of heavy merchandising. The latest such merchandise comes from snack manufacturer Lotte — in the form of chewing gum!
That’s right, Lotte has just this week released the “Xylitol Hanyu Select Bottle” line of gum for those of us who can’t get enough of “Yuzu”, as the champion skater is affectionately called in Japan.
What makes this product interesting is that Lotte created it based on an interview with Hanyu in which they asked him what flavor of gum he would like to chew. And we now know that Hanyu likes grape, cassis and blueberry gum, which are the flavors included in the Hanyu Select bottle gum.
The packaging of the gum comes in four different designs, each featuring a different picture of Hanyu and all of them with a purple color theme to match the berry-flavored gum.
▼ One of them shows Hanyu flashing a relaxed smile …
▼ … while another shows him in elegant motion.
▼ Here, it looks like he’s happy after a performance.
▼ And there’s also one showing him with a somewhat serious expression.
Lotte also released the content of their interview with Hanyu in their press release for the gum as follows:
Q. Do you chew gum often?
A: Yes, I do. Especially when I’m studying.
Q. What flavor of gum do you like?
A: I guess I like cassis. And grape and also blueberry. I like berry flavors.
Q. Do you ever design things yourself?
A: Not really. But I do like to think about and imagine different visual images. I have strong preferences when it comes to colors — what colors are used and how they’re placed. That probably comes through in my figure skating, for example in the thought I put into my costume.
The Xylitol Hanyu Select Bottle gum is now available across Japan for an expected retail price of approximately 760 yen (US$7.16). Considering Hanyu’s popularity and sports royalty status, we wouldn’t be surprised if the item disappears from shelves very quickly, especially with fans wanting to pick up all four package designs, so if you’re in Japan and see the gum, you may want to grab one before they’re gone!
Source, images: PR Times





Japanese figure skater Yuzuru Hanyu announces retirement from competition
Champion figure skater Yuzuru Hanyu to make on-screen acting debut as samurai lord!
Figure skater Yuzuru Hanyu performs nine-year medley of his routines, but not on the ice【Videos】
Japan’s cats are figure skater Yuzuru Hanyu’s biggest fans【Pics】
Japan unveils chewing gum-flavoured chips!
Japan’s newest Shinkansen has no seats…or passengers [Video]
A look back on 40 years of Japanese schools banning stuff
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
New Family Mart cinema opens inside Japanese airport
Japan law lets you claim reward for finding lost property, man may have scammed it over 60 times
Our honest review of Family Mart’s new bite-sized Pokechiki chicken
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Man in Japan takes four parakeets hostage in attempt to force woman to meet with him
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
7-Eleven Japan sells freshly baked pizzas…but are they any good?
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Yuzuru Hanyu launches own YouTube channel, fans flock to subscribe
Star Wars on ice: Video of figure skater Yuzuru Hanyu with a lightsaber is as cool as it sounds
Figure skater Yuzuru Hanyu shows gamer cred with Super NES recommendations in interview【Video】
New Lotte chewing gum promotion features cool guys to suit every taste
Older female fans’ steamy comments about gold medal skater Yuzuru Hanyu spark debate online
Gum with no flavor on sale at Lawson convenience stores across Japan【Tasteless test】
Leave a Reply