
Kizuna Ai isn’t a real person, but she’s really going to be providing the voice for a different anime character.
When promoting upcoming anime, trumpeting the involvement of a popular voice actress is just as important as spreading the word about the stars of a live-action film or TV series. So it was with great fanfare that the official Twitter account of Magical Girl Site, the anime adaptation of the manga of the same name, announced that it’s landed Kizuna Ai to voice one of its characters.
Though this is Ai’s first anime voice-acting role, she already has a sizeable fanbase that’s very accustomed to the sound of her voice. But Ai doesn’t come from the worlds of live-action acting, music, or even radio. She’s a virtual YouTuber, and her casting in Magical Girl Site is an industry first.
▼ Kizuna Ai shares the news with the same pure-hearted enthusiasm that’s earned her over 1.6 million YouTube subscribers.
【\追加キャスト発表!/】
— 「魔法少女サイト」アニメ公式 (@MGSanime) March 18, 2018
サイト管理人 捌(おかめ)役としてバーチャルYouTuber #キズナアイ さん @aichan_nel が出演決定!
声優初挑戦!? ご期待下さい!#KizunaAI #魔法少女サイト pic.twitter.com/KpROpD8gA9
To clarify, Ai won’t appear “on-camera” in the anime. She’ll only be lending her voice, and the character she portrays, named Okame, won’t really look anything like her, as shown in the video clip above.
▼ Okame’s head pasted onto Ai’s body
What makes this especially novel is that unlike Vocaloid virtual idols, such as Hatsune Miku, Ai’s voice isn’t purely computer-generated. The human creators behind Japan’s anime-style virtual YouTubers are usually shrouded in mystery (though some have accidentally revealed themselves), but there’s someone who’s speaking for Ai in her videos, either a woman whose voice actually sounds like that or a performer, possibly a man, whose voice is recorded and then altered digitally to produce Ai’s girlish tones.
However, it won’t be the actual human component of Ai’s voice who’s credited in Magical Girl Site, but Ai herself, making her the first virtual YouTuber with an official anime credit.
In the video above, Ai happily tells her fans:
I’m usually a YouTuber, making videos, but I received a job offer to be a voice actress in Magical Girl Site!
I usually watch anime, but this time I get to help make the anime, and I’m really looking forward to it! I’ll do my best to help make it a great show.
I play the role of a manager who has a mask over her face. I haven’t recorded my lines yet, but I’m really excited!
Magical Girl Site is scheduled to premiere on April 6, though it’s unknown in which episode Ai’s character will appear. When she does, though, you can be sure that producers will be watching fan reactions closely, and if the response is positive enough, we might be seeing more virtual YouTubers working in the anime industry in the future.
Source: Twitter/@MGSanime via Jin
Images: Twitter/@MGSanime
Follow Casey on Twitter, where it looks like virtual idols and YouTubers keep their Japanese family/given name word order even when people are talking about them in English.



Virtual YouTuber queen Kizuna Ai angrily addresses rumors her voice has been changed【Video】
Virtual YouTuber anime idol spotted “drowning” horrifically in Tokyo Bay【Photos】
AV actresses turn up their cuteness factor cosplaying as virtual YouTubers in video shoot
The sweet smell of virtual YouTuber success – Kizuna Ai’s new fragrance on sale now
Popular Japanese YouTuber is virtual schoolgirl who plays games, has existential crises【Videos】
What are the worst things about living in the Japanese countryside?[Survey]
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Super Sound Yobikumi-kun Mini poised to be the hottest Japanese Christmas gift of the year
What’s up with the “mosquito buzz” noise at Shibuya Station?
What makes this new Japanese convenience store chain better than 7-Eleven?
7-Eleven Japan’s sweet potato smoothie goes viral on social media
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
New line of skirts promises to give you the slim waist and long legs of an anime heroine 【Photos】
Do you use these “Philippine English” words and phrases?
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s original virtual YouTuber returns after a three-year hiatus with new music video【Video】
Virtual YouTuber Kizuna Ai appears in ad for new miso flavor Cup Noodles 【Video】
Popular virtual YouTubers Love-chan and Aipii get an adorable makeover
Newest virtual YouTuber blows her competition out of the water with high-quality intro【Video】
Japan’s newest virtual YouTuber boasts 17 years of idol experience, is only 12 years old【Videos】
Want to become a virtual YouTuber? Now there are apps for that too!
Popular virtual YouTuber Kizuna Ai selected as ambassador for new “Come to Japan” campaign【Video】
Anime voice actress Megumi Hayashibara’s Lina Inverse will hold virtual VTuber concert
Japanese anime girl virtual YouTuber also speaks perfect English!【Video】
Real life ensues as virtual YouTuber anime girl fields call from “boyfriend” while broadcasting
26 anime voice actors and actresses form group to speak out against unauthorized generative AI
Meet Ibaraki Prefecture’s Virtual YouTuber representative Hiyori Ibara, winning hearts everywhere
85-year-old great-grandmother from Hiroshima is Japan’s newest virtual YouTuber/idol【Video】
Anime girl virtual YouTuber unmasked as middle-age male otaku, loses some fans, gains others【Vid】
Fans rejoice as anime gravure idol superstar Super Sonico debuts as virtual YouTuber【Video】