
Mugi Ienaga remembers to tell viewers bye, forgets to shut off the microphone.
Virtual YouTubers aren’t real, in the sense that they’re fictional characters represented by CG avatars. At the same time, they are real, because there’s an actual human being doing the Virtual YouTuber’s voice, and often movements, many times performing live as software renders the character’s visuals on the fly.
That makes virtual YouTubers sort of like costumed characters at Disneyland. The act depends on them keeping their mask on at all times when in front of their audience, and should it slip off, fans might get their hearts broken. Earlier this year, a popular anime girl virtual YouTuber was discovered to actually be a middle-aged man due to a camera snafu, and now another anime girl YouTuber, Mugi Ienaga, has given viewers an unexpected peek, or actually an earful, of her associated human’s real-world life.
For the first moments of the above clip, captured by YouTube user Puni Puni, nothing seems out of the ordinary. Mugi thanks her fans for watching, and signs off with a cheery “Bye bye!” at 10-second mark. Then, strangly, there’s about 30 seconds of almost complete silence, save for some occasional keyboard and mouse clicking. Then, finally, this happens:
A phone rings, and we hear Mugi, in a less staged and cutesy voice, saying she’ll call whoever’s on the other end back. Apparently the other party is impatient, and Mugi coquettishly asks “Why? What is it?” It’s only then that she realizes she can hear her voice coming through her speakers, because she’s still broadcasting to her audience, which causes her to burst out in nervous laughter:
“Is it OK to talk?” asks the person on the other end of the phone, a man with a slightly shy tone to his voice. As he goes on trying to speak, Mugi quickly shifts back to her stage voice, talking over him to tell her viewers “This is Mugi, and I’m so, so nervous! Please hang on just a second.” Then comes more groaning and giggling, followed by “I’m sorry! So sorry! Please erase your memories of this. OK? Ah, I’m so sorry! I’ve got to get it together…OK? Sorry.”
The sudden dropping of character, and quick jump back into the role, prompted comments such as:
“It’s like watching a girl who just got caught cheating on her boyfriend try to talk her way out of it.”
“Hey, Mugi’s avatar just sways back and forth, no matter what’s going on.”
“Wondering how many otaku fans are trying to delude themselves by saying ‘That’s not her boyfriend. It’s just a production staff member.’”
“Their conversation sounds way too ‘friendly’ to be just chat between her and her staff.”
In regards to the last two comments, odds are Mugi, with 61,000 subscribers to her YouTube channel, hasn’t yet reached the point in her career where she employs a staff. She’s likely handling the production all by herself, like most YouTubers do while first trying to build a name for themselves, and having to juggle so many tasks means that sometimes she’s going to drop the ball on one of them, such as shutting down her broadcast before slipping out of character.
▼ Mugi’s newest video
Hopefully her fans will take that into consideration, as well as remember that even virtual YouTubers are produced by real people with their own lives outside the character.
Related: Mugi Ienaga YouTube channel
Source: YouTube/ぷに ぷに via Jin
Top image: YouTube/ぷに ぷに
Follow Casey on Twitter, where his current mask is three-days worth of unshaven stubble.

Anime girl virtual YouTuber unmasked as middle-age male otaku, loses some fans, gains others【Vid】
Japan’s newest virtual YouTuber boasts 17 years of idol experience, is only 12 years old【Videos】
Japanese anime girl virtual YouTuber also speaks perfect English!【Video】
Virtual YouTuber queen Kizuna Ai angrily addresses rumors her voice has been changed【Video】
Newest virtual YouTuber blows her competition out of the water with high-quality intro【Video】
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited
Final Fantasy plushie shoulder bags are fuzzy and functional [Photos]
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
U.S. government reportedly planning to close Nagoya consulate
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Fans rejoice as anime gravure idol superstar Super Sonico debuts as virtual YouTuber【Video】
Netflix creates otaku virtual YouTuber who’s a bilingual Japanese/English sheep girl【Videos】
Virtual YouTuber video lets viewers experience what it’s like to dine with an anime girl
Virtual YouTuber Kagura Mea Recounts Story of Receiving Poop From Hater
Popular Japanese YouTuber is virtual schoolgirl who plays games, has existential crises【Videos】
85-year-old great-grandmother from Hiroshima is Japan’s newest virtual YouTuber/idol【Video】
Want to become a virtual YouTuber? Now there are apps for that too!
Anime girl virtual YouTubers are running their own bar in Tokyo now【Video】
Virtual YouTuber anime idol spotted “drowning” horrifically in Tokyo Bay【Photos】
The sweet smell of virtual YouTuber success – Kizuna Ai’s new fragrance on sale now
Virtual YouTuber cast as anime voice actress in new anime TV series in industry-first move【Video】
Newest virtual YouTuber is actually a rotting zombie with a cute voice, has a slug for a pet
Meet Ibaraki Prefecture’s Virtual YouTuber representative Hiyori Ibara, winning hearts everywhere
AV actresses turn up their cuteness factor cosplaying as virtual YouTubers in video shoot
Virtual YouTuber finds a way to shake hands with real-world fans, give them high-fives in Japan
Popular virtual YouTuber Kizuna Ai selected as ambassador for new “Come to Japan” campaign【Video】