
Mugi Ienaga remembers to tell viewers bye, forgets to shut off the microphone.
Virtual YouTubers aren’t real, in the sense that they’re fictional characters represented by CG avatars. At the same time, they are real, because there’s an actual human being doing the Virtual YouTuber’s voice, and often movements, many times performing live as software renders the character’s visuals on the fly.
That makes virtual YouTubers sort of like costumed characters at Disneyland. The act depends on them keeping their mask on at all times when in front of their audience, and should it slip off, fans might get their hearts broken. Earlier this year, a popular anime girl virtual YouTuber was discovered to actually be a middle-aged man due to a camera snafu, and now another anime girl YouTuber, Mugi Ienaga, has given viewers an unexpected peek, or actually an earful, of her associated human’s real-world life.
For the first moments of the above clip, captured by YouTube user Puni Puni, nothing seems out of the ordinary. Mugi thanks her fans for watching, and signs off with a cheery “Bye bye!” at 10-second mark. Then, strangly, there’s about 30 seconds of almost complete silence, save for some occasional keyboard and mouse clicking. Then, finally, this happens:
A phone rings, and we hear Mugi, in a less staged and cutesy voice, saying she’ll call whoever’s on the other end back. Apparently the other party is impatient, and Mugi coquettishly asks “Why? What is it?” It’s only then that she realizes she can hear her voice coming through her speakers, because she’s still broadcasting to her audience, which causes her to burst out in nervous laughter:
“Is it OK to talk?” asks the person on the other end of the phone, a man with a slightly shy tone to his voice. As he goes on trying to speak, Mugi quickly shifts back to her stage voice, talking over him to tell her viewers “This is Mugi, and I’m so, so nervous! Please hang on just a second.” Then comes more groaning and giggling, followed by “I’m sorry! So sorry! Please erase your memories of this. OK? Ah, I’m so sorry! I’ve got to get it together…OK? Sorry.”
The sudden dropping of character, and quick jump back into the role, prompted comments such as:
“It’s like watching a girl who just got caught cheating on her boyfriend try to talk her way out of it.”
“Hey, Mugi’s avatar just sways back and forth, no matter what’s going on.”
“Wondering how many otaku fans are trying to delude themselves by saying ‘That’s not her boyfriend. It’s just a production staff member.’”
“Their conversation sounds way too ‘friendly’ to be just chat between her and her staff.”
In regards to the last two comments, odds are Mugi, with 61,000 subscribers to her YouTube channel, hasn’t yet reached the point in her career where she employs a staff. She’s likely handling the production all by herself, like most YouTubers do while first trying to build a name for themselves, and having to juggle so many tasks means that sometimes she’s going to drop the ball on one of them, such as shutting down her broadcast before slipping out of character.
▼ Mugi’s newest video
Hopefully her fans will take that into consideration, as well as remember that even virtual YouTubers are produced by real people with their own lives outside the character.
Related: Mugi Ienaga YouTube channel
Source: YouTube/ぷに ぷに via Jin
Top image: YouTube/ぷに ぷに
Follow Casey on Twitter, where his current mask is three-days worth of unshaven stubble.

Anime girl virtual YouTuber unmasked as middle-age male otaku, loses some fans, gains others【Vid】
Japan’s newest virtual YouTuber boasts 17 years of idol experience, is only 12 years old【Videos】
Japanese anime girl virtual YouTuber also speaks perfect English!【Video】
Virtual YouTuber queen Kizuna Ai angrily addresses rumors her voice has been changed【Video】
Newest virtual YouTuber blows her competition out of the water with high-quality intro【Video】
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Ministop brings bulked up Okinawan-style rice balls to mainland Japan for one week only
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Fans rejoice as anime gravure idol superstar Super Sonico debuts as virtual YouTuber【Video】
Netflix creates otaku virtual YouTuber who’s a bilingual Japanese/English sheep girl【Videos】
Virtual YouTuber video lets viewers experience what it’s like to dine with an anime girl
Virtual YouTuber Kagura Mea Recounts Story of Receiving Poop From Hater
Popular Japanese YouTuber is virtual schoolgirl who plays games, has existential crises【Videos】
85-year-old great-grandmother from Hiroshima is Japan’s newest virtual YouTuber/idol【Video】
Want to become a virtual YouTuber? Now there are apps for that too!
Anime girl virtual YouTubers are running their own bar in Tokyo now【Video】
Virtual YouTuber anime idol spotted “drowning” horrifically in Tokyo Bay【Photos】
The sweet smell of virtual YouTuber success – Kizuna Ai’s new fragrance on sale now
Virtual YouTuber cast as anime voice actress in new anime TV series in industry-first move【Video】
Newest virtual YouTuber is actually a rotting zombie with a cute voice, has a slug for a pet
Meet Ibaraki Prefecture’s Virtual YouTuber representative Hiyori Ibara, winning hearts everywhere
AV actresses turn up their cuteness factor cosplaying as virtual YouTubers in video shoot
Virtual YouTuber finds a way to shake hands with real-world fans, give them high-fives in Japan
Japan’s original virtual YouTuber returns after a three-year hiatus with new music video【Video】