
Japanese fans love her lively personality!
Virtual celebrities are all the rage in Japan these days. After Kizuna Ai became famous two years ago, she’s since landed various paying gigs, and numerous other virtual YouTube stars have popped up as well, including a busty, cat-eared girl; a zombie with a cute voice and a pet slug; a girl who also speaks perfect English; and a 12-year old with 17 years of idol experience.
There’s another virtual YouTuber on that list, though she isn’t quite as famous as Kizuna Ai. Meet Hiyori Ibara, official virtual spokesperson for Ibaraki Prefecture, northeast of Tokyo. Japanese netizens just love her for her feisty personality!
Hiyori stands at the helm of Ibaraki’s official online video site and YouTube channel, Ibakira TV. She’s the first VTuber to be officially recognized by a local government! She even has an official appointment letter from the governor to prove it.
In her introduction video, she fields questions from Twitter users about her role, where she says that her purpose is to showcase the charms of Ibaraki prefecture, which she sadly notes was voted as the least most attractive of the 47 prefectures in Japan.
Some people might say that Hiyori isn’t as cute as some other VTubers, but she doesn’t think so. In her intro video she confidently gives us a little twirl in her cute yellow skirt and blue blazer, and is proud of the fact that she represents Ibaraki in professional clothing.
▼ “I’m not wearing knee-high socks!!”
She certainly is cute! And besides, it’s her personality that draws in fans, anyway. Hiyori is a very honest character that always expresses exactly what she’s feeling and thinking. She gets mad, she makes mistakes, she laughs at herself, and she even gets a fire in her eyes when she’s excited about something!
Japanese netizens had much to say about her:
“I just learned about her but I already watched all her videos.”
“She’s so cute!”
“I’m from Okayama and I want them to do the same thing for my prefecture!”
“I like how she does her videos just like a news station.”
“I’m grateful to Ibaraki for making such a cute character!”
She’s also fiercely proud of her prefecture, which also adds to her charm. She does a great job of showing off the great parts of Ibaraki, though unfortunately there aren’t any English subtitles. Still, she’s really entertaining to watch, so check out her videos on Ibakira TV!
Source: YouTube/Ibakira TV via Kinisoku
Images: YouTube/Ibakira TV
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Japan’s original virtual YouTuber returns after a three-year hiatus with new music video【Video】
The sweet smell of virtual YouTuber success – Kizuna Ai’s new fragrance on sale now
Virtual YouTuber queen Kizuna Ai angrily addresses rumors her voice has been changed【Video】
Newest virtual YouTuber blows her competition out of the water with high-quality intro【Video】
Popular Japanese YouTuber is virtual schoolgirl who plays games, has existential crises【Videos】
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
One Piece Day 2026 brings new art, music, and new cast announcements
Studio Ghibli unveils new anime calendars and diary planners for 2027
Flock to Tomarigi, the viral app that lets you perch in over 1,000 spots throughout Japan
Japan’s birth rate rose for the first half of the year for the first time in over a decade
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
First Pokémon anime movie since 2020 announced, brings new characters and staff to the series [Video]
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Want to become a virtual YouTuber? Now there are apps for that too!
Meet Hololive’s brand new adorable VTubers, designed to win you over with English
85-year-old great-grandmother from Hiroshima is Japan’s newest virtual YouTuber/idol【Video】
Japan’s newest virtual YouTuber boasts 17 years of idol experience, is only 12 years old【Videos】
Popular virtual YouTubers Love-chan and Aipii get an adorable makeover
Virtual YouTuber cast as anime voice actress in new anime TV series in industry-first move【Video】
AV actresses turn up their cuteness factor cosplaying as virtual YouTubers in video shoot
Virtual YouTuber anime idol spotted “drowning” horrifically in Tokyo Bay【Photos】
Newest virtual YouTuber is actually a rotting zombie with a cute voice, has a slug for a pet
Real life ensues as virtual YouTuber anime girl fields call from “boyfriend” while broadcasting
Anime girl virtual YouTuber unmasked as middle-age male otaku, loses some fans, gains others【Vid】
Virtual YouTuber Kagura Mea Recounts Story of Receiving Poop From Hater
Virtual YouTuber video lets viewers experience what it’s like to dine with an anime girl
Virtual YouTuber finds a way to shake hands with real-world fans, give them high-fives in Japan
Popular virtual YouTuber Kizuna Ai selected as ambassador for new “Come to Japan” campaign【Video】
Female virtual YouTubers are here to collaborate with Tokyo’s Kanda Myojin Shrine in a punny way