
Japanese fans love her lively personality!
Virtual celebrities are all the rage in Japan these days. After Kizuna Ai became famous two years ago, she’s since landed various paying gigs, and numerous other virtual YouTube stars have popped up as well, including a busty, cat-eared girl; a zombie with a cute voice and a pet slug; a girl who also speaks perfect English; and a 12-year old with 17 years of idol experience.
There’s another virtual YouTuber on that list, though she isn’t quite as famous as Kizuna Ai. Meet Hiyori Ibara, official virtual spokesperson for Ibaraki Prefecture, northeast of Tokyo. Japanese netizens just love her for her feisty personality!
Hiyori stands at the helm of Ibaraki’s official online video site and YouTube channel, Ibakira TV. She’s the first VTuber to be officially recognized by a local government! She even has an official appointment letter from the governor to prove it.
In her introduction video, she fields questions from Twitter users about her role, where she says that her purpose is to showcase the charms of Ibaraki prefecture, which she sadly notes was voted as the least most attractive of the 47 prefectures in Japan.
Some people might say that Hiyori isn’t as cute as some other VTubers, but she doesn’t think so. In her intro video she confidently gives us a little twirl in her cute yellow skirt and blue blazer, and is proud of the fact that she represents Ibaraki in professional clothing.
▼ “I’m not wearing knee-high socks!!”
She certainly is cute! And besides, it’s her personality that draws in fans, anyway. Hiyori is a very honest character that always expresses exactly what she’s feeling and thinking. She gets mad, she makes mistakes, she laughs at herself, and she even gets a fire in her eyes when she’s excited about something!
Japanese netizens had much to say about her:
“I just learned about her but I already watched all her videos.”
“She’s so cute!”
“I’m from Okayama and I want them to do the same thing for my prefecture!”
“I like how she does her videos just like a news station.”
“I’m grateful to Ibaraki for making such a cute character!”
She’s also fiercely proud of her prefecture, which also adds to her charm. She does a great job of showing off the great parts of Ibaraki, though unfortunately there aren’t any English subtitles. Still, she’s really entertaining to watch, so check out her videos on Ibakira TV!
Source: YouTube/Ibakira TV via Kinisoku
Images: YouTube/Ibakira TV
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Japan’s original virtual YouTuber returns after a three-year hiatus with new music video【Video】
The sweet smell of virtual YouTuber success – Kizuna Ai’s new fragrance on sale now
Newest virtual YouTuber blows her competition out of the water with high-quality intro【Video】
Virtual YouTuber queen Kizuna Ai angrily addresses rumors her voice has been changed【Video】
Popular Japanese YouTuber is virtual schoolgirl who plays games, has existential crises【Videos】
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
Starbucks adds new Fruit Gummy sweets to stores in Japan
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop
This shop combines traditional Japanese sweets with…mayonnaise?!?[Taste test]
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Want to become a virtual YouTuber? Now there are apps for that too!
Meet Hololive’s brand new adorable VTubers, designed to win you over with English
85-year-old great-grandmother from Hiroshima is Japan’s newest virtual YouTuber/idol【Video】
Japan’s newest virtual YouTuber boasts 17 years of idol experience, is only 12 years old【Videos】
Popular virtual YouTubers Love-chan and Aipii get an adorable makeover
Virtual YouTuber cast as anime voice actress in new anime TV series in industry-first move【Video】
AV actresses turn up their cuteness factor cosplaying as virtual YouTubers in video shoot
Virtual YouTuber anime idol spotted “drowning” horrifically in Tokyo Bay【Photos】
Newest virtual YouTuber is actually a rotting zombie with a cute voice, has a slug for a pet
Real life ensues as virtual YouTuber anime girl fields call from “boyfriend” while broadcasting
Anime girl virtual YouTuber unmasked as middle-age male otaku, loses some fans, gains others【Vid】
Virtual YouTuber Kagura Mea Recounts Story of Receiving Poop From Hater
Virtual YouTuber video lets viewers experience what it’s like to dine with an anime girl
Virtual YouTuber finds a way to shake hands with real-world fans, give them high-fives in Japan
Popular virtual YouTuber Kizuna Ai selected as ambassador for new “Come to Japan” campaign【Video】
Virtual YouTubers in our world? Giant signs at Tokyo stations show Hololive talent and human fans