
There are only three of these adorable verdant vehicles out on the streets — flag one down if you get the chance!
Suumo is a Japanese real estate service, but you’d be forgiven for not noticing — after all, they’re often generating buzz for whacky publicity stunts or helpful surveys. They have many outlets across Japan, though, and they’re especially easy to notice: just look for the fluffy green marimo mascot!
▼ His name is also Suumo.
For an extremely limited period between February 14 and February 27 this year, Suumo is taking to the streets to spread awareness for his native company. Three taxi cars, bedecked in the company’s signature grassy green tones, will roam Tokyo’s 23 wards and offer anyone who hails it down the chance to drive anywhere in Tokyo for free!
▼ The three cars will operate from 10:30 a.m. to 9 p.m. throughout Tokyo.
There’s a special bonus even among the very limited taxis, though. Out of those three cars, just one of them will come equipped with a heated kotatsu table! But calm down before you start getting excited about warming your knees for free, as the kotatsu is exclusively for Suumo’s use. You have the privilege of sitting across from him and watching him get toasty.
▼ Never mind, this is much better than actually using the kotatsu.
Zoom out from Suumo’s snuggly set-up and you’ll see that the taxi cab is decked out from seat to ceiling in the company’s favorite color, from fuzzy green seats reminiscent of moss to a tasteful green gingham check for the curtains. You’ll feel right at home!
How do you go about procuring this little slice of Suumo for yourself? There are two ways — with the first being simply seeing one of the cabs out in the town without a boarded passenger, and hailing it with the time-honored tradition of flailing your arms wildly at it. The other option is to dispatch one from the DiDi taxi app by registering and selecting “Suumo Taxi” from the list of dispatch vehicles.
▼ A taxi must be running within a 4-kilometer (2.48 mile) radius to be an option, so luck is still a factor.
There’s one more delightful aspect to this fun promotional stunt, namely that anyone who does get to ride one of the Suumo taxis can perform a little scavenger hunt for the duration of their trip (keeping their seatbelts securely fastened, of course). Each customer has the chance of winning a plush toy of Suumo if they find the hidden Suumo tucked away somewhere in the cab!
Do your best to flag down a Suumo taxi if you see one in the limited time period. Being free, they’re as cheap a ride as you can possibly take inside of Tokyo!
Source: Press Release, Didi Mobility Japan
Images: Press Release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Free KFC taxis will be taking to the streets of Japan
Tokyo’s tea taxis will serve you a cold drink while giving you a lift this summer
See Tokyo’s holiday illuminations from the comfort of a taxi with the Tokyo Night Cruise
Tokyo’s new pre-fixed taxi fare smartphone service reduces the guess work of travelling by cab
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Starbucks adds new Fruit Gummy sweets to stores in Japan
Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events